Google Search stories
Agentic era and the UI transition
Yesterday
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digital transformation
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hyperscale
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fintech
Agentic commerce is forcing firms to rethink websites, as AI agents bypass ads and clicks for API-driven transactions.
How MSPs can win more clients by showing up where CIOs are already looking
2 days ago
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cx
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martech
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partner programmes
MSPs that boost search visibility and editorial presence can land on CIO shortlists sooner, as Australian buyers research vendors before contact.
Every tech vendor looks credible online. Here's how to tell which ones actually are
2 days ago
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saas
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digital transformation
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martech
How CIOs can separate mere digital visibility from genuine market authority by checking for earned media, independent coverage and peer trust.
AI search threatens Australian retailers, warns Megantic
Last week
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digital transformation
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cx
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martech
Megantic and Shopify APAC say Australian eCommerce brands must adapt for AI-driven discovery or risk fading from shopper recommendations.
Why some brands seem “everywhere” online (and others don't exist)
Last week
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cx
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martech
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partner programmes
Brands that dominate search and social share a deliberate strategy, while quieter rivals often lack the consistency, authority and distribution to be seen.
ACAM launches search course as zero-click AI rises
Last week
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martech
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genai
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ai
Australian Centre for AI in Marketing unveils four-week search strategy course as AI summaries drive fewer clicks and reshape brand visibility.
AI bots hit publishers as referral traffic plummets
This month
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martech
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physical security
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ai security
Akamai warns AI bots are slashing publisher referrals by 96% as automated scraping surges 300% and ad, subscription revenue comes under strain.
Experts warn: SEO alone is no longer enough for online visibility
Last month
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martech
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genai
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llms
AI search is forcing marketers to rethink visibility, as businesses adapt content for direct answers, zero-click journeys and broader source inclusion.
Adapting to change: How SEO specialists can leverage Google's generative AI update
Last month
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digital transformation
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martech
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genai
Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.
The pros and cons of AI in content generation: all you need to know
Last month
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digital transformation
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martech
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personalisation
AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.
Multiply raises USD $9.5m for self-learning B2B ads
Last month
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crm
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devops
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martech
San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.
The Golden Triangle of marketing in the AI era
Last month
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digital transformation
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martech
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partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
Five red flags that suggest your AI content is actually hurting your rankings
Last month
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data analytics
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martech
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genai
Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
The beautiful chaos of parenthood is SEO's secret sauce
Last month
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martech
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hybrid & remote work
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marketing
Amid the beautiful chaos of parenthood, an SEO leader reveals why empathy and flexible work are now digital marketing's sharpest edge.
Google rolls out Nano Banana 2 as default AI image tool
Last month
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data analytics
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martech
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api
Google is rolling out Nano Banana 2 across Gemini, Search, Ads and Cloud, making its faster image model the default in key AI products.
Google & Klaviyo deepen AI pact for agentic commerce
Thu, 26th Feb 2026
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crm
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digital transformation
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cx
Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.
Sparkli raises USD $5m for AI play-based learning app
Mon, 26th Jan 2026
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genai
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ai
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youtube
Zurich startup Sparkli exits stealth with USD $5m to launch a multimodal AI play-based learning app for children aged 5 to 12 worldwide.
Google unveils open UCP standard for AI-driven shopping
Tue, 20th Jan 2026
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cx
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martech
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commerce systems
Google has launched an open Universal Commerce Protocol to standardise AI shopping flows across search, apps, merchants and payments.
Google unveils AI shopping protocol & brand agents
Thu, 15th Jan 2026
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cx
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martech
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commerce systems
Google launches a Universal Commerce Protocol and Business Agent tools as it bets on AI agents to drive the next era of online shopping.
Ant backs Google's Universal Commerce Protocol push
Wed, 14th Jan 2026
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crypto
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fintech
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mdm
Ant backs Google's new Universal Commerce Protocol to standardise how AI agents handle shopping, payments and post-purchase support.