eCommerceNews Australia - Technology news for digital commerce decision-makers
Australia

Google Analytics Stories

Australian Stories

Google Analytics stories

10 essential WordPress plugins every business website needs
Storage

10 essential WordPress plugins every business website needs

Businesses risk slower sites, weaker security and lost leads if they overlook core WordPress tools that help sites run smoothly and rank better.

By Tom Thatcher • 5 min read • Last month

Global Stories

Google Analytics stories

Google expands commerce tools across Gemini & YouTube
Data Analytics

Google expands commerce tools across Gemini & YouTube

Shoppers could soon buy in Gemini and YouTube without leaving Google's ecosystem as the group widens checkout and ad tools across more markets.

By Sean Mitchell • 4 min read • Last week
Google launches Ask Advisor for ad campaign planning
Enterprise Resource Planning

Google launches Ask Advisor for ad campaign planning

The beta rollout could cut the time marketers spend juggling Google Ads and Analytics, while tying campaign decisions to shared data.

By Sofiah Nichole Salivio • 3 min read • Last week
Google unveils AI ad & commerce tools across Search
Personalisation

Google unveils AI ad & commerce tools across Search

Marketers will get more AI help as Google adds new Search ad formats, checkout links and a Gemini adviser across its ad tools.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Optimizely says AI agent use jumps 42% as adoption grows
Digital Transformation

Optimizely says AI agent use jumps 42% as adoption grows

Marketing teams are increasingly using AI to automate routine campaign work, with Optimizely saying customer-built agents now dominate activity on Opal.

By Sofiah Nichole Salivio • 4 min read • Last week
Algolia powers AI search overhaul for Club Med website
DevOps

Algolia powers AI search overhaul for Club Med website

Algolia's AI now powers Club Med's global site search, promising faster trip discovery, smarter filters and higher direct online bookings.

By Catherine Knowles • 4 min read • Wed, 11th Mar 2026
Five red flags that suggest your AI content is actually hurting your rankings
Data Analytics

Five red flags that suggest your AI content is actually hurting your rankings

Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.

By Gareth Hoyle • 5 min read • Sat, 7th Mar 2026
Meta refines ad click metrics with engage-through shift
Data Analytics

Meta refines ad click metrics with engage-through shift

Meta will strip likes and shares from click-through metrics, shifting them to new engage-through reports to align ads data with third-party tools.

By Sean Mitchell • 4 min read • Thu, 5th Mar 2026
AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS
Data Analytics

AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS

AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.

By James Foote • 4 min read • Thu, 26th Feb 2026
DealerAssist unveils rapid SaaS platform for car dealers
Software-as-a-Service

DealerAssist unveils rapid SaaS platform for car dealers

DealerAssist launches rapid SaaS website platform for car dealers, promising live sites in a day with synced inventory and lead management.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026
Multipole AI launches AIMSOO to boost SME AI visibility
Software-as-a-Service

Multipole AI launches AIMSOO to boost SME AI visibility

Multipole AI has launched AIMSOO, a free platform to help SMEs boost visibility in AI-driven search and chat interfaces.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026
Stop burning money on manual marketing tasks
DevOps

Stop burning money on manual marketing tasks

Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.

By Adrian Randall • 4 min read • Tue, 17th Feb 2026
Sygnia uncovers global law firm recovery scam network
Data Analytics

Sygnia uncovers global law firm recovery scam network

Sygnia links 150+ domains to a global recovery-scam ring posing as law firms, using WhatsApp and cloned sites to repeatedly target victims.

By Sofiah Nichole Salivio • 4 min read • Sat, 7th Feb 2026
Jellyfish names Maria Africa to lead ANZ paid media
Data Analytics

Jellyfish names Maria Africa to lead ANZ paid media

Jellyfish names Maria Africa senior director of paid media for Australia and New Zealand as it accelerates AI-driven marketing growth.

By Sean Mitchell • 4 min read • Wed, 17th Dec 2025
Opal drives record AI adoption in marketing, boosts workflow scale
Data Analytics

Opal drives record AI adoption in marketing, boosts workflow scale

Optimizely's AI platform Opal hits record use, enabling 10,000 daily marketing actions across 50+ countries, boosting campaign speed and personalisation globally.

By Jed Nykolle Harme • 4 min read • Wed, 1st Oct 2025

Stories from Other Regions

Google Analytics stories

Manchester summit explores AI, data & creativity in marketing
DevOps

Manchester summit explores AI, data & creativity in marketing

Over 100 marketing leaders convened in Manchester to explore AI, data, and creativity shaping the future of marketing technology in 2026.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Google unveils AI tools for smarter ads & analytics insights
Data Analytics

Google unveils AI tools for smarter ads & analytics insights

Google has launched Ads Advisor and Analytics Advisor, AI tools using Gemini models to help marketers optimise campaigns and gain insights on Ads and Analytics.

By Melania Watson • 4 min read • Thu, 13th Nov 2025