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Generation Z Stories

Australian Stories

Generation Z stories

Customers lose trust in AI in regulated industries
Data Protection

Customers lose trust in AI in regulated industries

Consumer patience is thinning, with Australian customers most likely to walk away when poor communications or clumsy data capture erode trust.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Gen Z Australians shift product searches to social
Digital Transformation

Gen Z Australians shift product searches to social

Social feeds and AI now drive discovery for most young Australians, leaving Google first choice for just 26% of Gen Z shoppers.

By Regine Laguilles • 4 min read • This month
Gen Z investing confidence gap hits young Australians
Fintech

Gen Z investing confidence gap hits young Australians

Only 5 per cent of 15-to-24-year-olds feel confident investing, as new research shows most young Australians want help starting.

By Sean Mitchell • 4 min read • Last month

Global Stories

Generation Z stories

UK & US consumers question message legitimacy, survey finds
Data Protection

UK & US consumers question message legitimacy, survey finds

Older adults are far more likely to doubt digital messages, as a survey finds 41% of UK and US consumers question if they are genuine.

By Sean Mitchell • 4 min read • Last week
Australian retailers face delivery gap as costs rise
Data Analytics

Australian retailers face delivery gap as costs rise

Rising fees and longer free-shipping thresholds are widening the gap between what Australian shoppers want and what retailers promise at checkout.

By Joseph Gabriel Lagonsin • 5 min read • This month
ACCA survey finds finance workers drawn to social impact
Artificial Intelligence

ACCA survey finds finance workers drawn to social impact

Finance teams face rising retention risks as most professionals want roles that tackle social and environmental issues, ACCA said.

By Karen Joy Bacudo • 3 min read • Last month
Oleeo says Gen Z work criticisms miss labour shifts
Artificial Intelligence

Oleeo says Gen Z work criticisms miss labour shifts

Younger staff are being misread as disengaged, as changing career paths and AI adoption reshape expectations across the workplace.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

Generation Z stories

UK business travellers embrace shadow AI for trips
Customer Relationship Management

UK business travellers embrace shadow AI for trips

Unapproved AI use is widening a security and compliance gap, with 75% of UK business travellers saying they would use shadow tools for work trips.

By Sean Mitchell • 4 min read • Last week
Solving the retail generational buying gap one basket at a time
Digital Transformation

Solving the retail generational buying gap one basket at a time

Retailers risk missing out on Gen Z's rising spend unless they fix legacy systems and align stock, finance and service to changing habits.

By Oscar Strachen • 5 min read • Last week
AI writing use linked to weaker live chat confidence
Enterprise Resource Planning

AI writing use linked to weaker live chat confidence

Frequent users were more likely to feel shaky in live exchanges, even as many said AI made them feel more polished in writing.

By Regine Laguilles • 4 min read • This month
Gen Z turns to malls as social spaces, study finds
Generation Z

Gen Z turns to malls as social spaces, study finds

The research suggests physical centres still sway younger shoppers, with 73% of Gen Z saying malls are their top place to meet friends.

By Sean Mitchell • 4 min read • This month
UK shoppers want tech to support store staff, survey says
Wearables

UK shoppers want tech to support store staff, survey says

Shoppers are backing connected-store spending only if it helps staff answer queries faster, with 59% finding tech frustrating without human support.

By Sean Mitchell • 4 min read • Last month
UK shoppers step in as retail crime rises in stores
Customer Experience

UK shoppers step in as retail crime rises in stores

Retailers face mounting costs and pressure as more than half of UK shoppers say they have seen crime or abuse rise in stores.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Britons urged to swap texts for calls in wellbeing push
Texting

Britons urged to swap texts for calls in wellbeing push

New polling suggests millions are missing out on the mental health boost of voice contact as anxiety keeps many Britons from phoning loved ones.

By Sean Mitchell • 5 min read • Last month
Loyalty schemes shape repeat buying, study finds
Customer Experience

Loyalty schemes shape repeat buying, study finds

US shoppers are making loyalty programmes part of weekly spending, with 91% saying they influence whether they buy again.

By Sean Mitchell • 4 min read • Last month
Gen Z serial returners rise as retailers tighten rules
Customer Experience

Gen Z serial returners rise as retailers tighten rules

Retailers are losing their grip on returns as more young shoppers shrug off fees and suspensions, a survey shows.

By Sean Mitchell • 4 min read • Last month
Millions in Britain identify with more than one class
Marketing

Millions in Britain identify with more than one class

Nearly 6 million Britons now say they belong to more than one social class, highlighting a shift that may reshape voting and consumer behaviour.

By Mark Tarre • 5 min read • Last month