Formula One stories

Revolut launches titanium Audi F1 card in Australia for AUD $209.99, bundling fan rewards, events and a new 'Overtake' ad campaign.

Octave signs multi-year deal to power Racing Bulls' asset operations with Attune software, targeting reliability gains across F1 season.

Oracle Red Bull Racing extends its AI-heavy Oracle title partnership to power strategy, simulations and hybrid engine work for F1's 2026 era.

McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.

McLaren Racing has struck a multi-year deal with Rubrik to bolster cyber resilience and safeguard critical data across its F1 and IndyCar teams.

Schneider Electric signs as McLaren Racing's Official Energy Technology Partner across F1, IndyCar, F1 Academy and WEC programmes.

Alteryx deepens ties with McLaren Racing, joining its WEC Hypercar project as Official Partner with car branding from the 2027 season.

Mercedes F1 team uses AR tech from TeamViewer to speed up test rig assembly, improving precision and accelerating parts development for racing success.

Confluent partners with VCARB Formula 1 team to stream real-time data, enhancing race strategy and engineering with rapid telemetry insights.

McLaren Racing partners with Freshworks to adopt AI-powered IT solutions, enhancing global IT efficiency for the 2025 Formula 1 season and beyond.

Airwallex teams up with Arsenal as Official Finance Software Partner, sponsoring the club's 2025 Asia tour and gaining stadium branding rights.

Oracle Red Bull Racing is adopting Oracle Fusion Cloud Applications to enhance finance, HR and customer operations, boosting efficiency under F1's strict cost cap.

F1 25 on Xbox Series X delivers photorealistic graphics and diverse modes, including 'Braking Point 3' story and F1 movie chapters, for a thrilling racing experience.

Airspeeder's electric flying car races over South Australia's salt flats could spark a revolution in urban transport and eVTOL technology development.

PPDS and Oracle Red Bull Racing have announced a multi-year contract extension, continuing PPDS as the exclusive digital display supplier for the F1 team.

Visa Cash App Racing Bulls and Dynatrace have forged a partnership, making the latter their official analytics partner for the 2025 Formula One season.

Binance has teamed up with Formula One driver Pierre Gasly for an exciting helmet design contest, allowing fans to win exclusive prizes ahead of the Australian Grand Prix.

Extreme Networks join forces with Stake F1 Team Kick Sauber in a strategic partnership that enhances wireless connectivity and bolsters in-car technology.

Recognised at the World Economic Forum 2023, India's HCLTech emerges as the fastest-growing brand among global top 10 IT firms, increasing its brand value by 7% to $6.537bn.

ServiceNow teams up with Aston Martin Aramco Formula One as their official Intelligent Platform Partner, debuting at the Las Vegas Grand Prix.