FIFA World Cup stories
Advertisers face a more split World Cup audience in Australia, with 31% expected to switch between TV and BVOD during matches.
CyberCX will stay on as the Australian Open's cyber security partner through 2026, as tennis ramps up defences against digital threats.
Lapsed marks, imprecise registrations and unresolved NFT disputes are exposing sports brands to costly legal fights and lost exclusivity.
Fans face a higher risk of phishing as most FIFA World Cup 2026 partners still lack the strict email checks that block spoofed messages.
Broadcasters can now cut latency and costs during major live events as Google expands regional capacity and adds new monitoring tools.
Poor campaign naming could leave advertisers blind on performance, with as much as USD $3.9 billion in World Cup ad spend at risk.
Banks are being urged to watch for fraud and exploitation patterns as the 2026 World Cup is expected to fuel risky cross-border payments.
Fake Olympics shop ads on Meta push fans to cloned sites mimicking Milano Cortina 2026 store to steal card and personal details.
BRKZ has secured a USD $30 million loan to expand its financing solutions and support the growth of Saudi Arabia's booming construction sector.
Hisense secured nine IFA Innovation Awards 2025 across home entertainment, appliances, and design, while extending its FIFA World Cup sponsorship to 2026.
Hisense will extend its FIFA World Cup sponsorship to 2026, unveiling advanced AI tech and RGB-MiniLED TVs for an immersive fan experience across three host nations.
Advertisers face a more fragmented audience, as 2026 FIFA World Cup viewing in Singapore is set to split across mobile, laptops and TV.
Most US viewers expected to tune in for the FIFA World Cup are casual fans, a survey suggests, widening advertisers' reach.
Higher World Cup ticket demand is pushing up resale prices and exposing Canadian fans to fraud on unverified online channels.
Lexar will showcase AFA-branded storage at Convergence India 2026, tying Argentina's football fame to India's booming data demand.
Lexar will debut Argentina football-themed storage at Convergence India 2026, previewing new AFA portable SSDs for fans and creators.
World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.
Hoppr picks London for its European hub and teams with Lotier to drive addressable TV ad growth across key Latin American markets.
UK football ads are missing the target as male fans reject boozy, laddish clichés and demand healthier, more nuanced portrayals.
OPPO New Zealand has become the exclusive Smartphone & Smart Device Partner for the All Whites and Ford Football Ferns in a two-year deal.