eCommerceNews Australia - Technology news for digital commerce decision-makers

Digital Shelf stories

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Syndigo launches SynapseGo for agentic PXM workflows

Last week
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martech
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commerce systems
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rpa
Syndigo rolls out SynapseGo to let marketers and eCommerce teams trigger approved product data workflows by chat, aiming to cut manual effort.
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Brands are losing the Buy Box and up to 80% of marketplace sales with it

This month
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cx
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martech
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supply chain
Brands urged to treat marketplace Buy Box loss as a distribution issue, after grey market sellers were found to be siphoning sales and trust.
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Typeface unveils AI engine for governed marketing at scale

Last month
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devops
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martech
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partner programmes
Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.
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Pricer unveils targeted Pricer Avenue shelf-edge platform

Wed, 4th Feb 2026
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digital signage
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digital transformation
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cx
Pricer launches Pricer Avenue, a modular, battery-free shelf-edge platform for targeted premium aisles and promotion-heavy store zones.
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Akeneo unveils AI‑driven Winter Release for agentic commerce

Thu, 15th Jan 2026
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digital transformation
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cx
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martech
Akeneo launches an AI‑driven Winter Release to power “agentic commerce”, speeding product data from enrichment to activation for AI buyers.
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Spreetail unveils causal AI tool to cut wasted ad spend

Sat, 10th Jan 2026
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martech
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commerce systems
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supply chain
Spreetail debuts True Ads causal AI tool to slash wasted eCommerce marketplace ad spend by up to 50% and boost incremental sales.
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Agentic AI drives retail shift from legacy systems to smart commerce

Thu, 3rd Jul 2025
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devops
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ecm
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cx
Retailers are adopting agentic AI to overcome outdated systems, enabling smarter, faster eCommerce that meets modern consumer demands for personalised digital experiences.
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Pattern launches Digital Shelf Tool for competitive edge

Thu, 7th Sep 2023
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hyperscale
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public cloud
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e-commerce
Pattern, the worldwide eCommerce accelerator, has announced that Australian brands now have free access to its new Digital Shelf tool.