Digital Marketing news stories
Similarweb acquires SEO and rank tracking company Rank Ranger
Digital intelligence company Similarweb, which specialises in analysing web traffic, has acquired Rank Ranger, a market leader in SEO and rank tracking.
Validity and Red Sift enter data partnership to aid marketers
The data exchange will facilitate compliance with DMARC to ensure Validity and Red Sift customers are implementing secure email marketing campaigns.
Smith Brothers Media to drive marketing enhancements for Emperor Champagne
SBM will make site enhancements to the company's current Shopify theme, with a rebuild that includes quicker response times and improved conversion and performance.
Dotdigital report helps companies to better serve customers
Dotdigital has released a new report to help companies bridge the gap between what their customers expect of them and what they experience in reality.
Digital marketing platforms join forces to fast-track SEO
Enterprise organic marketing platform Conductor has acquired business SEO platform ContentKing.
Megaphone Marketing named 2022 Google Premier Partner
Google has announced Melbourne-based digital agency Megaphone Marketing as one of its 2022 Google Premier Partners.
It’s time for digital marketers to dip their toes in Web 3.0
Web 3.0 is about to explode the internet as we know it, and digital marketers need to keep pace.
Sydney startup Metigy announces global expansion to assists SMEs with digital marketing
Sydney based AI marketing startup Metigy has expanded its reach to the USA and Singapore, as COVID continues to drive SMEs to digital marketing globally.
Do you have an in-person or virtual event coming up? Partner with Techday
“Our ability to target a niche audience across Asia Pacific that is perfectly relevant to each event makes Techday truly unmatched when it comes to event partnership."
Nuheara turns to programmatic solutions to boost marketing efforts
"We have to layer multiple third party data sets over that to refine the targeting, which we certainly could never do on traditional broadcast media.”
Marketers hone tactics as customers 'cling' to digital habits - Salesforce report
A Salesforce report says customers are ‘clinging’ to digital habits created by the pandemic, prompting a major shift in thinking for marketers worldwide.
Australian consumers embrace online shopping post-pandemic
Australian consumers’ online shopping habits have grown despite restrictions and economic uncertainty brought on by COVID-19.
AI and ML not being utilised enough in the digital marketing sphere — Gartner
A lack of artificial intelligence and machine learning usage in digital marketing is causing a significant issue for marketers looking to deliver personalised experiences to customers, according to Gartner.
B2B marketing: Solving the big five challenges
Let’s face it, as a B2B tech company, marketing probably isn’t easy.
Why Your Mobile Marketing Strategy Needs Geofencing to Improve Conversions
An informative look at incorporating Geofencing into your marketing plan
Hootsuite launches integration with Dynamics 365
The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.
How NZ Labour crushed the National Party on Facebook
National spent double on its Facebook marketing, and it wasn't enough.
ANZ marketers have data and analytics challenges to overcome
Marketers across the region are facing a rapidly evolving growth mandate.
How CleverTap can fuel your organisation's growth and drive customer retention
CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.
New services from SAS aim to help brands adapt to marketing disruption
The offerings and updates span areas such as digital insights, customer insights, attribution services, and unified marketing intelligence.
Unilever chooses Alibaba Cloud solutions to bring marketing game to new heights
“Alibaba Cloud’s solutions have the ability to unlock the customer insights needed, and are set to ensure Unilever continues to succeed and build brand loyalty with its customers amid a constantly evolving and complex marketplace.”
Acronis taps Steven McChesney as new CMO
The industry veteran brings over 30 years of experience to his new role as chief marketing officer, and will focus on the company's transition to cloud and its wider marketing strategy.
Datacom dives into cloud with Adobe
One of the region's biggest service providers has abandoned its on-premise solution to take CX online with Adobe Experience Manager.
How Turners Group modernised their marketing technologies
The stats behind the transformation of the corporations marketing department.