data measurement Stories

Australian Stories

data measurement stories

Inlight launches martech practice with Anthony Fontana

Inlight has launched a Martech, Data & Analytics practice led by former Wesfarmers OneDigital executive Anthony Fontana in a senior hire.

By Catherine Knowles • 4 min read • Wed, 25th Mar 2026

Customer Experience

Brands overlook 'identity resolution gap' in AI-driven customer data era - expert warns

Most brands invest in customer data unification yet overlook identity resolution, crucial for personalised AI strategies and effective retail media use.

By Billy Loizou • 4 min read • Tue, 12th Aug 2025

Global Stories

data measurement stories

Data Analytics

Integral Ad Science expands measurement capabilities for YouTube Shorts

Integral Ad Science (IAS) extends its brand safety measurement product to provide insight for YouTube Shorts advertisers.

By Kaleah Salmon • 3 min read • Wed, 20th Dec 2023

data measurement Stories

Australian Stories

Inlight launches martech practice with Anthony Fontana

Brands overlook 'identity resolution gap' in AI-driven customer data era - expert warns

Global Stories

Integral Ad Science expands measurement capabilities for YouTube Shorts

FinTech

Industry

Commerce

Consumer tech

Enterprise

Cybersecurity

Telecomms