Data Driven stories

Geotab says fleet operators can cut fuel bills with telematics, driver rewards and data-led coaching as costs keep climbing.

Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.

Lemma unveils AI-powered outdoor ad platform to tie screen exposure to mobile, CTV and web actions for fuller campaign attribution.

OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.

InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.

Tax Systems rolls out AI assistant blending company data and IBFD research to speed cross-border tax analysis for multinational in-house teams.

Black & White Engineering appoints Charlie Bater as Chief Technical Officer and Paul Cook as Global Director of Technology & Innovation amid global expansion.

Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.

APAC cybercrime climbs as synthetic identity fraud accelerates, with desktop-browser attacks, login pressure and bot activity fuelling losses.

Milestone Systems' Project Hafnia uses AI video language models to turn CCTV streams into real-time, multi‑modal security insight.

InDebted has launched Release, a late-stage debt transfer product for clients in Australia, New Zealand and Canada, as an alternative to sales.

Foxtel Media and PubMatic unveil a managed programmatic tool to sell time-targeted ad slots around live NRL and AFL streams on Kayo.

San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.

Payoneer teams with FundPark to offer Hong Kong eCommerce sellers AI-driven credit lines of up to USD $10 million via integrated accounts.

Superloop chooses Aria Billing Cloud to replace fragmented in-house systems and unify billing across its growing telecoms services.

Cross-border payments are failing despite accurate addresses, exposing a GBP £94 billion data and identity gap banks can no longer ignore.

Confluent says organisations must shift to governed data streaming, with AI agents making millisecond decisions at scale.

LiveRamp launches partner-built AI agents in its platform, automating audience planning, cross-media measurement and privacy-safe optimisation.

On International Women's Day, a data leader urges young women to train for unseen careers, valuing curiosity and pivots over rigid plans.

UK tech's gender gap is no pipeline glitch but structural bias, demanding rigorous use of data and AI oversight to drive real change.