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Customer Centricity Stories

Australian Stories

Customer Centricity stories

Why 'admin parties' should serve as a warning to marketers
Digital Transformation

Why 'admin parties' should serve as a warning to marketers

Consumers are increasingly muting and unsubscribing, forcing brands to compete with inbox fatigue and attention overload rather than rival campaigns.

By Sam Richardson • 4 min read • Wed, 3rd Jun 2026

Global Stories

Customer Centricity stories

Why does the channel need to turn partner feedback into strategy?
Customer Experience

Why does the channel need to turn partner feedback into strategy?

Structured feedback can help firms spot shifting demand sooner and steer product, messaging and investment away from guesswork.

By Will Morey • 4 min read • Last week
MYOB wins Brand of the Year at 2026 Mumbrella Awards
Software-as-a-Service

MYOB wins Brand of the Year at 2026 Mumbrella Awards

Brand overhaul efforts helped MYOB beat a crowded field as Solo by MYOB lifted subscriptions 33% above target and widened reach.

By Joseph Gabriel Lagonsin • 4 min read • Last month
PairSoft names Brian Rigney as Chief Executive Officer
Software-as-a-Service

PairSoft names Brian Rigney as Chief Executive Officer

The appointment signals PairSoft's push to win more finance teams as rivals race to embed AI and tighter ERP integrations in back-office software.

By Sofiah Nichole Salivio • 4 min read • Last month
Nasuni wins sixth NorthFace award, tops G2 reports
Software-as-a-Service

Nasuni wins sixth NorthFace award, tops G2 reports

Audited feedback has lifted Nasuni's customer-service standing, with a 98% CSAT score and top G2 placements across 15 categories.

By Sofiah Nichole Salivio • 4 min read • Last month
Tredence appoints Shashank Samant as independent director
Data Analytics

Tredence appoints Shashank Samant as independent director

Growth across Europe and the Middle East is increasing pressure on Tredence to turn AI trials into larger enterprise contracts.

By Sean Mitchell • 4 min read • Mon, 15th Jun 2026
AskNicely launches AI agents for customer insights
Digital Transformation

AskNicely launches AI agents for customer insights

Frontline teams at multi-location service businesses could cut dashboard churn as AskNicely's new tools automate insights and routine review replies.

By Sofiah Nichole Salivio • 4 min read • Fri, 5th Jun 2026
Glean & Gainsight integrate customer signals into AI
Software-as-a-Service

Glean & Gainsight integrate customer signals into AI

Customer-facing teams can now see health, risk and sentiment signals in one place as the integration goes generally available inside Glean.

By Joseph Gabriel Lagonsin • 4 min read • Sat, 9th May 2026
'Self-learning' AI big boon for Qualtrics' CX
Unified Communications

'Self-learning' AI big boon for Qualtrics' CX

Companies using AI for customer experience are cutting churn and lifting revenue, with Qualtrics saying richer feedback can triple insights.

By David Shilovsky • 5 min read • Thu, 30th Apr 2026
Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Wed, 29th Apr 2026
Ideally raises AUD $13.4m to expand US market research
Software-as-a-Service

Ideally raises AUD $13.4m to expand US market research

The funding will help speed the market research company’s US expansion after revenue there rose 350% and more brands signed up.

By Karen Joy Bacudo • 4 min read • Tue, 21st Apr 2026
Yaspa names Cameron Flood Head of Product for UK Europe
Fintech

Yaspa names Cameron Flood Head of Product for UK Europe

Yaspa hires former Shieldpay executive Cameron Flood as Head of Product for UK and Europe to drive expansion in payments and data services.

By Mark Tarre • 3 min read • Fri, 20th Mar 2026
Lancom names Aimee Lin Chief Technology Officer for growth
Virtualisation

Lancom names Aimee Lin Chief Technology Officer for growth

Lancom Technology has appointed Aimee Lin as its first Chief Technology Officer to steer cloud, AI and security strategy across three markets.

By Mark Tarre • 4 min read • Mon, 9th Mar 2026
Customer success is not support, it is stewardship
Digital Transformation

Customer success is not support, it is stewardship

Customer success must evolve from reactive support to strategic stewardship, aligning stakeholders so tech investments deliver lasting value.

By Nidhi Suresh • 3 min read • Fri, 6th Mar 2026
Amperity hires Bridget Perry as Chief Marketing Officer
Data Protection

Amperity hires Bridget Perry as Chief Marketing Officer

Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.

By Sean Mitchell • 4 min read • Thu, 5th Mar 2026

Stories from Other Regions

Customer Centricity stories

SAP finds UK brands overestimate customer experience
Customer Relationship Management

SAP finds UK brands overestimate customer experience

SAP warns UK brands drastically overrate their customer experience as consumers report disjointed, impersonal service despite AI investment.

By Sofiah Nichole Salivio • 4 min read • Wed, 25th Mar 2026
From listening to leading: Why the best customer strategies close the loop
Customer Experience

From listening to leading: Why the best customer strategies close the loop

In a world of inbox overload, winning customer strategies turn feedback into visible action, proving listening must lead to trust.

By Maureen Plowman • 5 min read • Fri, 6th Mar 2026