Conversational AI stories

Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.

Amplitude brings AI support into digital products with Assistant, aiming to guide users in context, cut ticket volume and flag friction points.

SAP and Google Cloud extend partnership with multi-agent AI to let marketers run campaigns across connected platforms using shared customer data.

Microsoft commits AUD $25 billion to expand Australian AI and cloud capacity, as it teams with Canberra on cyber defence and skills training.

Parloa study finds many global firms bury support details, while most chatbots fail to solve issues and phone menus remain frustrating.

Oracle and Google Cloud have added a Gemini Enterprise agent that lets users query Oracle databases in natural language without writing SQL.

Google Cloud folds Vertex AI into Gemini Enterprise Agent Platform, adding governance and production tools as firms race to deploy secure AI agents.

Bedrock Data expands ArgusAI to Google Vertex AI, giving firms one policy layer to govern agents across AWS, Snowflake and Google.

Snowflake broadens AI platform with new business-user agents and developer tools to move corporate projects from pilots into everyday workflows.

Adobe expands Experience Manager with AI visibility tools as businesses race to control brand truth across chat services and AI-driven shopping.

Sinch named as a Leader in IDC's inaugural communications engagement platform study, with AI-native orchestration and broad cloud services highlighted.

HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.

Twilio unveils embeddable Flex contact centre tools for web apps, adding Salesforce voice support, enhanced reporting and new pricing.

Syndigo rolls out SynapseGo to let marketers and eCommerce teams trigger approved product data workflows by chat, aiming to cut manual effort.

Aryza buys Toronto-based Umbrella Tech to add voice AI, speech analytics and autonomous agents to its collections and recoveries software.

Showpad rolls out AI-native revenue platform to help field sales teams cut admin, unify coaching and lift execution across customer visits.

Denodo survey finds real-time data, security and context are the main barriers as firms struggle to trust agentic AI at scale.

Adobe unveils Firefly AI Assistant to streamline multi-step creative workflows across Photoshop, Premiere and other apps, with public beta due soon.

Amex GBT gives Egencia agentic AI and Concur Expense integration, aiming to streamline business travel bookings and cut manual claims work.

SiteMinder widens hotel distribution to AI booking tools as Demand Plus and Channels Plus link live rates to ChatGPT, Claude and partners.