eCommerceNews Australia - Technology news for digital commerce decision-makers
Australia

Content Creation Stories - Page 2

Australian Stories

Content Creation stories

Adobe expands AI partnerships with agencies & Microsoft
Digital Transformation

Adobe expands AI partnerships with agencies & Microsoft

The deal puts Adobe's customer experience tools inside Microsoft 365 Copilot and Claude Enterprise, reaching marketers in their daily workflows.

By Sean Mitchell • 4 min read • Last month

Global Stories

Content Creation stories

SBM Marketing Communications details Lumitas rebrand
Digital Transformation

SBM Marketing Communications details Lumitas rebrand

Clients will get a broader one-stop service as the 50-year-old business folds creative, PR and AI tools into its new Lumitas identity.

By Sean Mitchell • 4 min read • Last week
Shoppers take longer to buy as summer sales lose pull
Customer Experience

Shoppers take longer to buy as summer sales lose pull

Urgent discounts are failing to speed up purchases, with most shoppers consulting multiple sources and many abandoning baskets over shipping fees.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Optimizely study finds marketers cut corners on AI
Digital Transformation

Optimizely study finds marketers cut corners on AI

Rushed teams are spending hours fixing AI copy, with most marketers saying the technology adds manual work rather than saving time.

By Sofiah Nichole Salivio • 4 min read • Last week
Marketers turn to AI as personalisation revolution arrives
Customer Experience

Marketers turn to AI as personalisation revolution arrives

Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.

By David Shilovsky • 5 min read • Last week
Contentful launches Palmata to track AI brand visibility
Software-as-a-Service

Contentful launches Palmata to track AI brand visibility

Marketers are increasingly worried that AI answer engines are shaping first impressions before customers reach their websites.

By Joseph Gabriel Lagonsin • 5 min read • Last month
Hands-on review: GoPro MISSION 1 series
YouTube

Hands-on review: GoPro MISSION 1 series

Creators who need stronger low-light video and more flexible workflows may find GoPro's Mission 1 range a far better fit than older Hero models.

By Sean Mitchell • 7 min read • Last month
McKinsey says AI could transform marketing but firms lag
Digital Transformation

McKinsey says AI could transform marketing but firms lag

Despite heavy use of AI tools, fewer than 10% of firms have scaled them across marketing, leaving billions in potential gains unrealised.

By Regine Laguilles • 5 min read • Last month
Exclusive: Virtuozzo sees GPU clouds reshape AI infrastructure
Virtualisation

Exclusive: Virtuozzo sees GPU clouds reshape AI infrastructure

AI demand is pushing cloud providers towards GPU-as-a-service models, with efficiency and utilisation emerging as key differentiators.

By Jake MacAndrew • 3 min read • Last month
Cloudflare & beehiiv add AI crawl controls for publishers
Infrastructure-as-a-Service

Cloudflare & beehiiv add AI crawl controls for publishers

Newsletter publishers can now see and block AI crawlers from inside beehiiv, as concerns grow over scraping and lost archive value.

By Mark Tarre • 4 min read • Last month

Stories from Other Regions

Content Creation stories

OWC launches Atlas Core CFexpress 4.0 card for creators
Flash storage

OWC launches Atlas Core CFexpress 4.0 card for creators

Creators can now buy a lower-cost CFexpress Type B card that claims VPG200-level sustained speeds for 4K and compressed 8K shooting.

By Sofiah Nichole Salivio • 4 min read • Last week
Google faces UK trial over app store commission claims
Google

Google faces UK trial over app store commission claims

An opt-out case could leave thousands of UK app developers sharing damages from alleged overcharging on Google Play if they win.

By Sofiah Nichole Salivio • 4 min read • Last week
Google to face UK trial over Play Store commissions
Google

Google to face UK trial over Play Store commissions

An opt-out class action over Google Play fees could see thousands of UK developers seek more than GBP £1 billion in damages.

By Sofiah Nichole Salivio • 4 min read • Last month
Arena Animation marks 30 years as India's AVGC-XR grows
Gaming

Arena Animation marks 30 years as India's AVGC-XR grows

India's push to build a bigger AVGC-XR industry is bolstering demand for skills, as Arena Animation turns 30 after training 500,000 students.

By Regine Laguilles • 4 min read • Last month
Vasion launches print automation for AI data control
Software-as-a-Service

Vasion launches print automation for AI data control

The software aims to stop printed and scanned documents slipping outside managed workflows, a growing compliance risk for AI-heavy firms.

By Sofiah Nichole Salivio • 5 min read • Last month
Randy Segal wins US patent for cognitive signal detector
Generative AI

Randy Segal wins US patent for cognitive signal detector

A consumer app could soon bring real-time alerts on audio and video patterns that may influence viewers, after a US patent was granted.

By Joseph Gabriel Lagonsin • 4 min read • Last month
UK shoppers frustrated by AI retail personalisation
Digital Transformation

UK shoppers frustrated by AI retail personalisation

Frustration is rising as nearly half of UK shoppers report poor AI recommendations, while most retailers say eCommerce upgrades have slipped.

By Karen Joy Bacudo • 4 min read • Last month