Commercial Strategy stories

LivTech names new marketing and revenue chiefs to spearhead its next growth phase in healthcare tech for long-term and in-home care.

Unlimit appoints Irene Skrynova CEO of global payments to unify its processing, product and tech as it pivots to financial infrastructure.

Fintech must retire the heroic closer myth: today's CRO is a data-led architect of long-term, cross-functional revenue growth.

Women eyeing commercial leadership in mobility need vision, data, resilience and courage to thrive and drive lasting change at the top.

If you can clearly define problems, empower a bridge-builder and embrace measured risk, your organisation may be AI-ready already.

IDeaS adds daily 'Potential to Influence' score to Spotlight, helping hotels target promo spend where demand can still be shifted.

Women emerging as key leaders are turning digital print workflows into engines of commercial resilience through disciplined systems thinking.

Retail media platform Zitcha has named former Meta executive Phil Bonanno APAC Commercial Director to drive its Asia Pacific growth strategy.

ShiftCare nets over USD $20,000 from Xero referrals after baking accounting recommendations into onboarding and in-app workflows.

Zitcha hires former Meta retail media leader Steve Biddle as Chief Commercial Officer to drive global growth in its retail media platform.

EY urges tech leaders to pursue AI-fuelled deals, agentic systems and sovereignty-by-design as 2026 competition and security pressures grow.

Cake.Shop hires Rhiannon Brown as Commercial Director in Sydney, targeting transparent programmatic growth with independents and brands.

CFOs are funnelling 2026 budgets into tech, AI and sales, while easing back on hiring, HR spending and rapid pay growth.

Camunda appoints Chris White as Chief Revenue Officer to drive sales and partner growth as demand for agentic AI orchestration accelerates.

Cruxy names Rebecca Osman CFO and COO to spearhead international expansion and deepen work with private equity-backed tech firms.

Rapid7 appoints veteran cyber leader Simon Ractliffe as APJ general manager to drive regional growth and deepen Microsoft-focused security.

NETSCOUT upgrades 5G tools to give operators full Standalone slice visibility, aiming to protect SLAs and tap $67.5 billion market growth.

Humanforce appoints AI-driven growth specialist Cameron Partridge as Chief Growth Officer to spearhead global expansion and scale strategy.

IDeaS wins twice and places once at the 2026 HotelTechAwards, underscoring growing demand for connected hotel revenue and planning tools.

Business leaders now see AI chiefly as a growth engine, with most shifting strategies from cost-cutting to revenue and innovation gains.