Binge stories
Streaming budgets are becoming easier to track as marketers gain visibility into rival campaigns across Australia's fast-growing connected TV market.
Despite rising living costs, Australians boosted spending on entertainment subscriptions, growing the market 5% to 54.6 million services by June 2025.
LG launches the CineBeam S, its smallest 4K projector, in Australia at AUD $2,499 with a pre-order discount ahead of the 11 August release.
Sensor Tower reveals government apps topped the list followed by the usual social media suspects, but local streaming services also made the cut.
Chris Murphy, former GM of The Hallway, joins digital consultancy G Squared to lead a new performance creative division amid rising demand for effective digital campaigns.
Former Foxtel Media executive, Chris Oxley, has been appointed as Country Manager for Australia, New Zealand, and Singapore by leading tech platform, Outbrain, to drive advertising expansion.
