Bel Lloyd stories

Bel Lloyd writes at the intersection of advertising technology, retail innovation and inclusion, with a particular focus on how data and AI are reshaping both customer experiences and the workplace. Through her coverage of emerging retail media networks, she explores how brands, retailers and technology partners are collaborating to connect digital ads with in-store behaviour, lifting the lid on how attribution really works in practice.

Her stories unpack complex topics like closed-loop measurement, data collaboration and AI-driven targeting in clear, practical terms, showing marketers what these developments mean for campaign performance, accountability and customer trust. At the same time, she brings a critical lens to technology’s social impact, highlighting how industry leaders are confronting systemic barriers and the risk of bias in AI.

Readers coming to Bel Lloyd’s work can expect a mix of hands-on case studies and thoughtful commentary: how specific retail media partnerships were built in weeks, how brands are linking online impressions to offline sales, and why diverse leadership matters when designing the next generation of tech. It’s a tag to follow if you want both the technical detail and the human context behind the latest shifts in digital media and AI.