Arktic Fox stories
Amperity warns identity gaps and flat budgets mean AI-led retail personalisation remains generic, missing high-intent moments for shoppers.
Australian brands risk being crushed by global eCommerce giants as local e-tailers lag in digital maturity amid booming online sales in 2024.
A report reveals Australian brands lag in AI use, data strategy and privacy readiness, risking competitiveness amid digital disruption and budget cuts.
Australian retailers lag in eCommerce maturity, with 16.8% of sales online. While COVID and cost-of-living affects investment, Gen Y and Gen Z may push online sales to 33% by 2033.
AI innovations are transforming customer engagement by unifying fragmented data and enabling real-time personalisation for enhanced experiences.
Australian marketers struggle with adapting to new Privacy Act reforms amid a backdrop of high interest rates and evolving economic conditions, as per a recent Arktic Fox report.
Innovating with Gen AI on International Women's Day: Engaging with pre-eminent female tech leaders as they shape the marketing landscape for a data-driven future.
Australian brands are tackling the turbulent economic climate with privacy requirements, digital transformation and investment in customer data platforms.
