Apple stories
Founded as Apple Computer Company in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple Inc. is the world's largest technology provider when it comes to revenue and market capitalisation.
What started as a project to build an 8-bit desktop computer has since grown into an extensive, worldwide portfolio of products, ranging from laptops and smartphones to smartwatches and listening devices.
It was also the first publicly traded U.S. company to be valued at over USD$1 trillion in August 2018, then $2 trillion in August 2020, and most recently $3 trillion in January 2022.
Oppo brings AI-rich ColourOS 16 to Reno15 phones in India
Last week
#
apple
Oppo rolls out AI-heavy ColourOS 16 to Reno15 phones in India, adding Gemini, cross-device sharing and six years of support promises.
Microsoft tops global phishing brand rankings again
Last week
#
apple
Microsoft again tops global phishing brand list as attackers increasingly mimic big tech services to steal cloud and consumer credentials.
Apple to build next AI models on Google Gemini cloud
Last week
#
apple
Apple will build its next-generation AI foundation models on Google’s Gemini cloud, promising a more personalised Siri later this year.
Apple bundles pro creative apps in new AI Studio deal
Last week
#
apple
Apple has unveiled Creator Studio, a subscription bundling pro creative apps with new AI tools and premium content across its platforms.
LF Energy adds tech giants as board, membership grow
Last week
#
apple
LF Energy brings Apple, Microsoft and Shell onto its board as membership surges and event attendance hits records across three continents.
Microsoft leads on nature in Europe’s data centres
This month
#
apple
Microsoft tops rivals for weaving nature restoration into European data centres, but report warns sector lags as AI power demand surges.
Zen Internet sees record traffic growth driven by sport
This month
#
apple
Zen Internet’s UK network traffic jumped 21% in 2025, with repeated record peaks driven by live football and heavier daily streaming use.
Jamf named leader in multiple IDC UEM MarketScape reports
Last month
#
apple
Jamf has been named a leader in three IDC MarketScape unified endpoint management reports, reinforcing its Apple-first device strategy.
2026 could be the broadest, most surprising, market rally in a decade
Last month
#
apple
After a bruising 2025, falling inflation, rate cuts and small-cap strength are teeing up 2026 as the widest market rally in years.
India drops mandatory Sanchar Saathi app on smartphones
Last month
#
apple
India scraps mandatory Sanchar Saathi app on new phones, easing privacy fears over deep-access government software on Apple and Samsung devices.
AppsFlyer Index shows tighter race in mobile ads
Last month
#
apple
AppsFlyer’s 2025 Index shows Meta, TikTok and others closing in on Google and Apple as mobile ad spend concentrates at the top.
ChatGPT tops Apple’s 2025 app & game charts in Australia
Last month
#
apple
ChatGPT has swept Apple’s 2025 app charts in Australia, topping both free iPhone and iPad download lists as AI tools surge in popularity.
ChatGPT leads Apple app & game downloads in NZ
Last month
#
apple
ChatGPT tops Apple’s 2025 app charts in New Zealand, as AI tools, social media, streaming and mobile games dominate downloads.
Gen Z drives shift from ads to creator-led influence
Last month
#
apple
Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.
Explainer: Should Big Tech own Hollywood?
Last month
#
apple
Netflix’s USD $72 billion bid for Warner Bros raises a stark question: is Hollywood’s future in the hands of Silicon Valley’s algorithms?.
Hands-on Review: Apple Watch SE 3 the sleek, stylish and irresistible option
Fri, 28th Nov 2025
#
apple
The Apple Watch SE 3 in Starlight offers a sleek, stylish design and essential features that enhance daily health, connectivity, and safety with ease and comfort.
AI-driven scams surge in Australia as shoppers lose AUD $445 each
Tue, 25th Nov 2025
#
apple
Australians lost an average of AUD $445 each to AI-driven holiday scams, with fake sites mimicking top tech and luxury brands surging ahead of festivities.
Nick McKeown wins 2025 Marconi Prize for SDN innovations
Fri, 21st Nov 2025
#
apple
Professor Nick McKeown has won the 2025 Marconi Prize for pioneering software-defined networking, shaping the architecture of global networks.
The silent driver of China's mobile gaming growth
Thu, 20th Nov 2025
#
apple
China's mobile gaming market earned US $32.7bn in 2024, with domestic ad agencies vital in funding developers' global expansion and scaling efforts.
Designing for the future: How circularity is reshaping product lifecycles
Tue, 18th Nov 2025
#
apple
Leading tech firms redesign products for circularity, focusing on durability and resale value to boost sustainability and brand loyalty.