Agentforce stories
Despite regulatory pressure, Australian service leaders are prioritising customer-facing AI spending as trust in AI agents outpaces global averages.
Salesforce bakes Agentforce AI agents into SME CRM suites, promising faster sales, service and marketing work from a single platform.
Businesses will be able to automate sales, support and back-office tasks as Salesforce rolls out role-specific AI agents with built-in controls.
Businesses using AI agents can now inspect prompts and responses inline, as F5's guardrails plug into MuleSoft's Agent Fabric.
Authorised AI agents will now be able to call Salesforce functions across clouds with existing permissions, reducing the need for custom integrations.
The purchase strengthens Salesforce's push into automated support as it seeks to widen Agentforce's reach and prove AI can cut service costs.
Enterprise teams are spending most of their time untangling Salesforce systems, leaving just 1.2% of AI-agent interactions to execute changes.
The launch aims to let firms and software agents use Salesforce data and workflows inside coding tools and collaboration apps, cutting build times by up to 40%.
The deal gives private equity clients wider Salesforce support across sales, pricing and revenue systems, plus delivery teams in three regions.
The update could save sales staff hours on admin by letting Slackbot log calls, update CRM records and trigger workflows from chat.
Salesforce debuts Agentforce Contact Centre, unifying AI agents, voice, digital channels and CRM data to simplify customer service operations.
Salesforce launches Agentforce for Health, promising AI agents to cut admin burdens and streamline patient access, public health and research.
Sweep debuts Multi-Org Agent to map complex Salesforce estates, cutting analysis from months to days and easing consolidation and AI rollout.
ANZ marketers embrace AI to meet soaring demands for real-time, two-way customer conversations, but patchy data and generic campaigns hold them back.
The model is already being piloted by customers as Salesforce pushes AI deeper into CRM workflows with fewer errors and more control.
Customer service volumes fell by about 30% on the first day after an AI system went live, while satisfaction stayed above target.
Sales teams will soon be able to query live Salesforce data inside Claude as the pair deepen an AI tie-up across CRM and Slack.
Students will gain hands-on AI and CRM training from first year under a new degree designed to meet rising employer demand for data skills.
Turnaround times for two-wheeler loans have fallen 72%, easing delays for dealers and first-time buyers across Hero FinCorp's network.
The funding will help Zaro chase enterprise clients as it enters a crowded AI software market with a model-agnostic workspace.