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Adobe unveils Firefly AI assistant to streamline creative workflows
Software-as-a-Service

Adobe unveils Firefly AI assistant to streamline creative workflows

The tool could save creators time by handling multi-step edits across Photoshop, Premiere and other Adobe apps, while keeping files editable.

By Sean Mitchell • 3 min read • Thu, 16th Apr 2026
Adobe launches Firefly AI Assistant for creative apps
Marketing Technologies

Adobe launches Firefly AI Assistant for creative apps

Public beta will let creators direct Photoshop, Premiere and Lightroom tasks in plain language, as Adobe expands Firefly with new editing tools.

By Sean Mitchell • 3 min read • Thu, 16th Apr 2026
Teciem names Didier Bouillard chair to steer growth
Fintech

Teciem names Didier Bouillard chair to steer growth

Teciem appoints fintech veteran Didier Bouillard as independent chair, tasking him with steering governance and growth under private equity.

By Sofiah Nichole Salivio • 4 min read • Tue, 10th Mar 2026
Teciem launches in London with Apax backing & 340 clients
Fintech

Teciem launches in London with Apax backing & 340 clients

Teciem debuts in London as an independent treasury software group, backed by Apax and serving more than 340 financial institutions.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 4th Feb 2026
Adobe ANZ MD Katrina Troughton: It's not about AI, it's about better marketing
Marketing Technologies

Adobe ANZ MD Katrina Troughton: It's not about AI, it's about better marketing

Katrina Troughton, Adobe ANZ MD, champions AI as a transformative marketing tool at the Adobe Summit, emphasising creativity and efficiency over fear.

By Donovan Jackson • 3 min read • Fri, 21st Mar 2025
Adobe Summit Day 2: Cook skewers AI Hype, serves up truth
Marketing Technologies

Adobe Summit Day 2: Cook skewers AI Hype, serves up truth

At the Adobe Summit, Marriott's Hillary Cook challenged the AI hype, emphasising practical implementation and readiness over mere technological excitement.

By Donovan Jackson • 5 min read • Thu, 20th Mar 2025
Adobe Summit 2025: AI-powered upgrades steal the show in Vegas
Marketing Technologies

Adobe Summit 2025: AI-powered upgrades steal the show in Vegas

At Adobe Summit 2025 in Las Vegas, AI-powered innovations took centre stage, showcasing tools that promise to transform creativity and marketing.

By Donovan Jackson • 3 min read • Wed, 19th Mar 2025
Adobe Summit: Coca-Cola's James Quincey on personalising a changing world
Digital Transformation

Adobe Summit: Coca-Cola's James Quincey on personalising a changing world

At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.

By Donovan Jackson • 4 min read • Wed, 19th Mar 2025
Adobe AI: Sensei and Firefly empower the many, challenge the few
Marketing Technologies

Adobe AI: Sensei and Firefly empower the many, challenge the few

As Adobe Summit unfolds in Las Vegas, anticipation grows around the potential of its AI tools, Sensei and Firefly, which could reshape creative industries.

By Donovan Jackson • 4 min read • Wed, 19th Mar 2025
Adobe launches AI-driven updates for personalised CXO
Hyperscale

Adobe launches AI-driven updates for personalised CXO

Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.

By Melania Watson • 3 min read • Wed, 19th Mar 2025
Deloitte Digital named 2024 Adobe Partner of the Year for APAC
Data Analytics

Deloitte Digital named 2024 Adobe Partner of the Year for APAC

Deloitte Digital named 2024 Adobe Digital Experience Partner of the Year for the Asia Pacific, affirming its long-term alliance and commitment to excellence with Adobe.

By Kaleah Salmon • 3 min read • Fri, 29th Mar 2024
Adobe enhances Experience Cloud for optimised customer engagement
Customer Experience

Adobe enhances Experience Cloud for optimised customer engagement

Adobe boosts its Experience Cloud line with enhanced functionalities, empowering brands to optimise customer engagement through data-unified, personalised cross-channel journeys.

By Tom Raynel • 3 min read • Wed, 27th Mar 2024
Adobe & Microsoft unveil AI-powered tools for marketers
Unified Communications

Adobe & Microsoft unveil AI-powered tools for marketers

Adobe and Microsoft have unveiled a groundbreaking partnership to boost marketers' efficiency, merging Adobe Experience Cloud with Microsoft Copilot for a next-level AI-powered work experience.

By Tom Raynel • 2 min read • Wed, 27th Mar 2024
Adobe unveils Firefly & Custom Models to harness GenAI advances
Marketing Technologies

Adobe unveils Firefly & Custom Models to harness GenAI advances

Adobe shakes up content creation with the launch of Firefly Services and Custom Models, harnessing generative AI to streamline productivity and personalise brand content.

By Sean Mitchell • 3 min read • Wed, 27th Mar 2024
Adobe unveils AI advancements for centralised customer data
Marketing Technologies

Adobe unveils AI advancements for centralised customer data

Adobe boosts its Experience Cloud through an AI assistant and additional features, enabling businesses to centralise and extract value from customer data.

By Sean Mitchell • 3 min read • Wed, 27th Mar 2024
Adobe unveils AI innovations to transform content supply chain
Marketing Technologies

Adobe unveils AI innovations to transform content supply chain

Adobe debuts AI-driven innovations to enhance content supply chain, streamlining end-to-end business processes and delivering personalised customer experiences.

By Sean Mitchell • 3 min read • Wed, 27th Mar 2024

Stories from Other Regions

Adobe Summit stories

Code & Theory launches Enterprise Experience practice
Customer Experience

Code & Theory launches Enterprise Experience practice

Code & Theory has launched its Enterprise Experience Transformation practice to enhance business content supply chains through AI integration, led by Cory Haldeman.

By Catherine Knowles • 3 min read • Fri, 21st Mar 2025