Adobe Digital Insights stories
Adobe sees surge in AI-driven traffic & conversions
Tue, 13th Jan 2026
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data analytics
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cx
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martech
Adobe says generative AI referrals to retailers jumped nearly 700% over the 2025 holidays, driving longer visits and stronger conversions.
US holiday online sales hit record on mobiles & AI
Thu, 8th Jan 2026
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gaming
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wearables
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data analytics
US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.
US online sales hit USD $14.25 billion on Cyber Monday 2025
Thu, 4th Dec 2025
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gaming
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martech
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smart home
US online sales reached a record USD $14.25 billion on Cyber Monday 2025, driven by strong discounts and a surge in mobile shopping activity.
AI-driven referrals transform shopping, travel & banking online
Tue, 19th Aug 2025
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martech
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commerce systems
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genai
AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.
Adobe forecasts USD $240.8 billion in U.S. holiday online sales
Thu, 26th Sep 2024
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gaming
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martech
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digital entertainment
Adobe's 2024 holiday forecast predicts U.S. online sales to hit USD $240.8 billion, driven by Cyber Week, mobile shopping, and social media influences.
Adobe report predicts mobile shopping to dominate holiday sales
Thu, 22nd Aug 2024
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data analytics
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martech
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adobe digital insights
Adobe Analytics forecasts mobile shopping to drive 53% of online sales for the 2024 holiday season, highlighting a significant shift in consumer behaviour towards mobile devices.
Adobe and ServiceNow team up to bolster customer experience
Wed, 6th May 2020
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crm
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cx
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martech
Adobe and ServiceNow unite to integrate data for an enhanced, personalised customer experience, streamlining workflows and boosting service capabilities.
Desktop conversion still king in ANZ despite increasing smartphone traffic - Adobe
Wed, 28th Jun 2017
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edutech
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cx
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martech
Despite a surge in smartphone traffic, consumers in Australia and New Zealand still predominantly make purchases via desktop, Adobe's new report reveals.