Adobe Digital Insights Stories

Australian Stories

Adobe Digital Insights stories

Australian watch party spending rises on sport finals

Households are splurging on snacks, screens and merchandise as the AFL, NRL and NFL finals drive watch party demand online.

By Karen Joy Bacudo • 3 min read • Today

Artificial Intelligence

Australian online spending to rise for football finals

Households are set to boost spending on screens, snacks and beer as football finals and the NFL's Melbourne debut draw bigger audiences.

By Karen Joy Bacudo • 5 min read • Last week

Global Stories

Adobe Digital Insights stories

Marketing Technologies

Adobe adds AI discovery tools to Commerce catalogue

AI shopping tools are getting richer product data as Adobe Commerce exposes catalogues to chatbots, aiming to improve discovery and accuracy.

By Sean Mitchell • 4 min read • Tue, 28th Jul 2026

Data Analytics

Adobe sees surge in AI-driven traffic & conversions

Adobe says generative AI referrals to retailers jumped nearly 700% over the 2025 holidays, driving longer visits and stronger conversions.

By Mark Tarre • 4 min read • Tue, 13th Jan 2026

Gaming

US holiday online sales hit record on mobiles & AI

US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.

By Mark Tarre • 5 min read • Thu, 8th Jan 2026

Gaming

US online sales hit USD $14.25 billion on Cyber Monday 2025

US online sales reached a record USD $14.25 billion on Cyber Monday 2025, driven by strong discounts and a surge in mobile shopping activity.

By Melvin Hipolito • 4 min read • Thu, 4th Dec 2025

Marketing Technologies

AI-driven referrals transform shopping, travel & banking online

AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.

By Sean Mitchell • 6 min read • Tue, 19th Aug 2025

Gaming

Adobe forecasts USD $240.8 billion in U.S. holiday online sales

Adobe's 2024 holiday forecast predicts U.S. online sales to hit USD $240.8 billion, driven by Cyber Week, mobile shopping, and social media influences.

By Sean Mitchell • 4 min read • Thu, 26th Sep 2024

Data Analytics

Adobe report predicts mobile shopping to dominate holiday sales

Adobe Analytics forecasts mobile shopping to drive 53% of online sales for the 2024 holiday season, highlighting a significant shift in consumer behaviour towards mobile devices.

By Imee Dequito • 4 min read • Thu, 22nd Aug 2024

Customer Relationship Management

Adobe and ServiceNow team up to bolster customer experience

Adobe and ServiceNow unite to integrate data for an enhanced, personalised customer experience, streamlining workflows and boosting service capabilities.

By Staff Writer • 3 min read • Wed, 6th May 2020

Data Analytics

Adobe introduces content intelligence to transform customer experience

Adobe survey finds teens spend 11h daily on digital media; Adobe boosts Experience Manager to meet content demands.

By Jacques-Pierre (JP) Dumas • 2 min read • Fri, 9th Feb 2018

EduTech

Desktop conversion still king in ANZ despite increasing smartphone traffic - Adobe

Despite a surge in smartphone traffic, consumers in Australia and New Zealand still predominantly make purchases via desktop, Adobe's new report reveals.

By Kai Ping Lew • 3 min read • Wed, 28th Jun 2017