Wayflyer marks anniversary with USD $5 billion in business funding

Wayflyer has marked its fifth anniversary by announcing that it has deployed USD $5 billion in working capital to more than 5,000 small businesses across 11 countries.

The financing platform, which focuses on providing non-dilutive funding to consumer brands, stated that since 2020, it has supported over 2,000 small businesses with more than USD $2.8 billion in capital in the United States alone.

Wayflyer has expanded its leadership team over the past two years, adding Jelle Kaat as Vice President of Product and appointing Victor Tuson Palau as its first Chief Technology Officer. These appointments are part of the company's strategy to support its growth and expand its product offering.

The company also announced the launch of three new non-dilutive financing products targeted at consumer brands. These products are designed to provide greater flexibility and address the ongoing challenges faced by e-commerce businesses. The range of products includes Cash Advance, which offers flexible finance with revenue-based remittances; Term Loan, which provides fixed repayments to enable predictable cash flow; and Rolling Finance, designed for established brands seeking ongoing access to working capital.

Aidan Corbett, Chief Executive Officer of Wayflyer, commented on the milestone: "Since our inception five years ago, the team at Wayflyer has been committed to helping consumer brands scale without sacrificing ownership. The demand for flexible, non-dilutive financing has never been stronger, and with our expanded leadership team and continued investment in technology to scale, we're not just keeping pace with the industry—we're shaping its future, providing brands with the capital and insights they need to thrive."

Jelle Kaat, Vice President of Product at Wayflyer, shared his perspective on joining the company: "Wayflyer has already built an extraordinary business by redefining how consumer brands access capital. What excites me most is the opportunity to take the strong foundations and build a truly multi-product platform that solves a broader set of problems for our customers. This is about empowering our customers not just to grow, but to build iconic, enduring businesses."

Wayflyer began offering its services during uncertainty for e-commerce businesses, as the sector experienced historic economic changes during the pandemic. The company reports that the need for flexible financing continues, as e-commerce brands now face higher customer acquisition costs, variable consumer demand, tighter margins, tariffs, and ongoing supply chain disruptions. These factors have all contributed to increased unpredictability for business costs and cash flow.

The company's new product suite is intended to address these financial hurdles, providing tailored solutions for businesses in the commerce sector. The Cash Advance product allows businesses to secure funding with repayments based on revenue, enabling greater flexibility. The Term Loan option is designed to help with predictability through fixed repayments, while Rolling Finance provides established brands with ongoing access to capital to manage operational and growth needs.

Wayflyer's management describes its operating model as leveraging data-driven insights and analytics to help clients optimise cash flow, invest in marketing, and seize growth opportunities.

In 2022, Wayflyer reached unicorn status, and in 2024, Deloitte recognised it as one of the fastest-growing startups.

The company has stated its intention to continue investing in technology and personnel as it enters its next growth phase, with expanded leadership and more product options designed to meet the evolving needs of global consumer brands.