Denis Maguire to lead New Relic enterprise sales in Australia

New Relic has appointed Denis Maguire as Senior Director of Enterprise Sales for Australia and New Zealand.

Maguire brings over two decades of technology sales experience to his new position, having previously held senior sales roles at several organisations including NetApp and Cisco.

He will be based in Sydney and lead a team of established sales professionals. He will also collaborate with senior leaders across the Asia Pacific (APAC) region, including Simon Lee, Senior Vice President of Asia Pacific and Japan, and Rob Newell, Group Vice President of Customer Adoption APJ.

Simon Lee commented on the significance of the Australian and New Zealand markets for New Relic. "Australia and New Zealand are home to some of our most established customers across Asia Pacific and are markets where we continue to see exceptional growth," said Lee. "With deep experience in the local observability market, Denis understands complex challenges that Australian and New Zealand companies face and is fiercely passionate about helping customers achieve their goals through technology. We couldn't be happier to have Denis join the team."

According to the 2024 Observability Forecast, organisations in Australia and New Zealand are deriving substantial benefits from observability solutions. The report found that 79% of surveyed organisations in the region realised USD $5 million or more annually from observability investments.

Gartner has predicted that the global observability sector is on track to achieve 12% compound annual growth by 2027, underscoring its growing prominence not only in Australia and New Zealand but also worldwide.

Maguire stated his priorities in the new role, noting the alignment of observability with business objectives. "Customers want observability solutions that align with their key business priorities—whether that's streamlining revenue processes, enhancing customer experiences, or driving agility and innovation," Maguire said. "I am extremely excited about the opportunity in front of us and believe that New Relic's intelligent observability platform is uniquely placed to help Australian and New Zealand organisations achieve and exceed their business goals."

The appointment comes after a series of updates to the New Relic Intelligent Observability Platform. These include over 20 new innovations and integrations designed to harness artificial intelligence capabilities in order to improve business uptime. Among these developments are integrations with Amazon Q Business, GitHub Copilot for Microsoft Azure, Google Gemini, and ServiceNow. These integrations aim to connect observability data and intelligent recommendations directly to IT teams within businesses, providing comprehensive visibility across the digital technology stack.

Additional updates to the platform include the introduction of Transaction 360, Cloud Cost Intelligence, and Streaming Video & Ads Intelligence. These tools are designed to enable businesses to optimise application performance and reliability at scale, supporting organisations of various sizes.

New Relic's broader platform strategy is focused on helping businesses prevent interruptions in digital experiences. The company states its platform unifies and analyses telemetry data to provide a clear view across entire digital estates. Businesses using the platform include Adidas Runtastic, American Red Cross, Domino's, GoTo Group, Ryanair, Topgolf, and William Hill.