Vudoo appoints Drew Perry as Managing Director for APAC

Vudoo has appointed Drew Perry as Managing Director for Asia Pacific, signalling a new phase of growth in the region for the advertising commerce technology company.

With nearly two decades of experience in the ad tech sector, Perry has held significant leadership roles at Comcast-owned FreeWheel and AOL, and is also a founder of the business automation firm Autonic. In his new role at Vudoo, he will spearhead strategies tailored for the Asia Pacific market to reinforce the company's presence and drive its growth trajectory.

Perry's role will also involve strengthening Vudoo's relationships with agency networks and leveraging his deep understanding of market dynamics to build strong ties with brands, retailers, and agencies at both regional and local levels. Additionally, he will focus on crafting strategies that drive adoption and form key partnerships amid the evolving digital commerce media landscape.

Vudoo Chief Executive Officer and Founder Nick Morgan expressed enthusiasm over Perry's appointment, stating, "We are delighted to welcome Drew to the team. His extensive experience in the advertising and ad tech industry, specifically on a global and local scale, is a great win for Vudoo. Drew's values and strategic outlook align very well with the Vudoo team and we're confident that his leadership will help drive our commercial and cultural goals, setting a strong foundation for the next phase of our growth across this key market in realising the Vudoo vision."

Perry commented on his decision to join Vudoo, emphasising the company's unique capabilities. "I was drawn to Vudoo as it is at the forefront of innovation in commerce media, particularly in driving direct consumer engagement through interactive shoppable ads. The ability to connect brands and audiences with seamless purchasing at the point of inspiration is incredibly exciting. Vudoo's platform equips businesses to rethink and reimagine what a campaign can be, providing them with a point of differentiation to bolster engagement and drive innovative and effective results while measuring intent signals along the way. I'm excited to spearhead this transformation, particularly in APAC, where there's huge growth potential in piloting innovative solutions," he said.

The announcement of Perry's appointment comes on the heels of another strategic hire, Raj Chauhan, as President of the Americas, and follows a global partnership with IPG Mediabrands' KINESSO Commerce. This partnership aims to provide an ongoing capability for commerce media, allowing content to remain shoppable on the open web.

Vudoo has established partnerships with a number of prominent publishers, including News Corp, Scroll Media, Are Media, and New Zealand Media and Entertainment (NZME). Among its clientele are major brands and institutions such as Forever New, S&P Global, Kohler, Hilton, Samsung, Moët & Chandon, Burberry, Dyson, Lexus, Hotel Clicquot, and Sunday Riley.