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Veteran media strategist Ian Warner joins Audience Group
Thu, 18th Jan 2024

Veteran industry leader, Ian Warner, famed for his skill and expertise in media buying strategy and negotiation tactics, has joined Audience Group as Group Account Director, after stepping away from the media agency he co-owned for ten years. The transition signifies Warner's motivation to deliver superior and innovatively driven advertising services to his clients through Audience Group's pioneering, data-driven methodologies.

Warner brings with him four decades of industry expertise, including a decade of leadership at his own media agency, a strategic understanding that he is now bringing to the flourishing independent advertising services agency, Audience Group. Reflecting on his new tenure, Warner noted the importance of continued learning and commitment to the field. "I've always looked for opportunities to continue learning and playing the game as hard as I can," he declared.

Intrigued by Audience Group's robust reputation for utilising cutting-edge technology and advanced analytics to optimise advertisers' chances of success, Warner expressed his desire to integrate these high-tech, innovative practises into the services he provides. He further credited Audience Group's impressive history of securing first in-market opportunities, expressing his ambition to help his clientele benefit from early access to new and ground-breaking advertising products.

Warner's impressive career spans a broad range of significant roles within the industry. He devoted 15 years to media strategy at major companies like DDB, Halmarick Media Services and Smart Media, and later served over ten years as Client Services Director at both UM Australia and Universal McCann. Warner's renown for media analysis and negotiating the most competitive rates makes him a valuable addition to the Audience Group.

Tom Evans, Managing Director of Audience Group, shared his optimism for Warner's joining, underscoring the immeasurable value of proven experience mated with modern advertising science and technology. "We're working hard to be a driving force for the future of advertising," stated Evans, "and to get that right we combine proven experience with the latest in advertising science and applied technology. Ian will fit right in."

Warner's decision to move to Audience Group indicates his faith in the company's innovative, fact-based advertising capabilities, which are expected to deliver impressive results and maximise client benefits. His unrivalled expertise in media analysis and deal negotiating, coupled with audience Group's pioneering use of technology and analytics, is set to be a winning combination.