Traveloka sees 127% surge in searches after festival

Traveloka has announced a significant uptick in searches and interest following its recent 10.10 Travel Fest campaign, demonstrating enhanced activity in travel planning.

The travel platform reported a 127% increase in searches for flights and accommodations during the campaign, which ran from October 10 to October 13 across Southeast Asia and Australia. This surge is attributed to the availability of discounts reaching up to 50%, enabling more affordable and organised holiday planning.

Caesar Indra, President of Traveloka, stated, "The 10.10 Travel Fest reflects our continued commitment to understanding and meeting travellers evolving needs. By anticipating these trends and offering personalized platform solutions, we enable travellers to plan with confidence and explore new travel possibilities. This campaign has not only delivered exceptional value to travellers but has also reinforced our role in supporting tourism recovery and growth in the region."

The campaign's success is underscored by the involvement of major travel and hospitality partners, such as Qatar Airways, Millennium Hotels & Resorts, and Universal Studios Singapore. These partnerships provided exclusive deals on various travel services, combining flights, hotel stays, and experiences to cater to diverse consumer preferences.

Ali Asger Lehry, Vice President Revenue Management - Asia for Millennium Hotels and Resorts, expressed satisfaction with the campaign, saying, "Traveloka 10.10 Travel Fest drove great visibility for our hotels across key markets, bringing in significant brand awareness to enhance our market presence with excellent messaging. Travelokas outstanding support helped us create a standout presence, ensuring the most optimal outcome of the campaign while maintaining a strong focus and compliance to our distribution strategy. We are thrilled with the outcome and excited for our future collaborations to continue delivering outstanding guest experiences."

Data from the campaign shows a notable trend toward early booking, with 60% of customers securing international flights over 30 days in advance. These early bookings suggest consumers are increasingly planning further ahead to benefit from promotions and ensure smooth holiday experiences.

The campaign highlighted popular travel destinations for Singaporeans, with Japan, India, China, Indonesia, Malaysia, and Vietnam topping the list. This preference underscores a widespread interest in varied travel experiences ranging from urban explorations to beach escapes.

An almost twofold increase in cruise transactions pointed to a growing attraction towards all-inclusive travel packages that provide opportunities to visit several destinations while enjoying at-sea leisure activities.

In terms of accommodation trends, there was a significant interest in traditional and culturally immersive stays. The searches for Ryokans increased by 101%, while those for boat accommodations went up by 52%. Additionally, Riads, which offer a quintessential Moroccan experience, saw a 63% surge in searches. This indicates a shift in traveller preferences to more unique and locally centred experiences.