Topsort launches groundbreaking low-code retail media system

Topsort, a technology firm specialising in artificial intelligence and machine learning, has unveiled a pioneering low-code retail media integration system. This new solution is set to transform the retail media landscape, making it significantly easier for marketplaces to integrate advanced retail media infrastructure with minimal technical effort.

The low-code system, launched by the San Francisco-based company, allows businesses to integrate retail media functionalities within approximately one hour. Traditionally, this process has required three to six months of intensive work and significant technical resources. This remarkable reduction in the time and effort required for integration represents a major shift in the industry.

The core components of Topsort's retail media infrastructure include an AI auto-bidding algorithm for auction integration, self-service and admin platforms to track key metrics such as clicks and impressions, and real-time reporting dashboards for immediate access to campaign data. These features collectively enhance a retailer's ability to gain insights and ensure a high return on ad spend (ROAS).

A significant feature of Topsort's offering is its highly adaptable proxy solution. This proxy acts as an intermediary between a marketplace's search or filtering results and the origin server, seamlessly incorporating relevant auction data without compromising performance. This innovative approach ensures compatibility with various technology stacks, facilitating effortless integration across different platforms.

Francisco Larrain, Chief Technology Officer and Co-Founder of Topsort, highlighted the challenges faced by businesses due to lengthy and costly integration processes. "We always hear that retail media is a 'not if, but when' priority amongst the retailers and marketplaces we talk to," said Larrain. He noted that the high startup costs and extensive resource requirements have often deterred companies, especially in the early stages of their retail media ventures.

Larrain emphasised the benefits of the new integration system: "With our low-code integration of libraries and patented technology, such as the proxy, we are able to offer easy retail media integration that can be tested and launched very easily in as little as an hour. Breaking down barriers to entry and supporting ambitious companies with limited technical resources, this speedy solution is poised to accelerate the retail media wave and we couldn't be more excited to introduce it to both new and existing customers."

This development promises to democratise access to advanced retail media capabilities, enabling businesses of all sizes to rapidly deploy and scale their retail media offerings. The reduction in integration time and cost is expected to prevent disruption to day-to-day operations, providing a smoother transition for businesses embarking on their retail media journeys.

Topsort's innovative solution is highly relevant in today's evolving digital advertising landscape, where traditional methods are being phased out in favour of cookieless, bidless, and keywordless advertising models. By offering a robust and adaptable platform, Topsort aims to support the growth and success of retailers and marketplaces globally. The company's client base includes well-known brands such as Poshmark, Unilever, Coca-Cola, and L'Oreal, underscoring the widespread trust in its technological innovations.