Suzanne Grae selects Tug Sydney for SEO & paid media

Digital marketing agency Tug Sydney has been selected by Suzanne Grae to manage the Australian retailer's SEO, paid search, and paid media activities.

Initially engaged to enhance Suzanne Grae's organic search capabilities, Tug Sydney's remit has now expanded to include increasing the brand's share of voice and driving audience traffic across digital platforms through both search and paid media efforts.

Suzanne Grae operates as part of the Sussan Group (ARJ Holdings), alongside the Sussan and Sportsgirl brands. Known for its inclusive fashion offerings, the company celebrates women of diverse sizes, shapes, and ages. Since its foundation in 1968, Suzanne Grae has grown to over 150 physical stores throughout Australia, complemented by a robust eCommerce presence.

Tug operates internationally with offices located in Sydney, Singapore, London, Toronto, and Berlin. The agency specialises in integrating data, media, content, and technology to optimise digital marketing strategies and improve return on investment for its clients.

Charlie Bacon, Managing Director at Tug Sydney, commented, "We are thrilled to partner with Suzanne Grae, a brand with a rich heritage and strong connection to Australian women. The team will leverage our expertise in SEO, paid search, and performance media to drive visibility and growth for Suzanne Grae, helping them reach even more women across the country. This collaboration is an opportunity to bring fresh digital strategies to a trusted brand that continues to evolve in the modern retail space."

Echoing these sentiments, Lisa Yanto, Digital Manager at Suzanne Grae, stated, "As a fashion brand that has been connecting with Australian women for over five decades, it's crucial we continue to innovate and engage with our customers across all digital platforms. Tug's data-driven approach and deep understanding of performance media will be key in helping us reach more women and continue to provide them with the easy, stylish, and uplifting fashion experiences they expect from Suzanne Grae."

Among Tug Sydney's varied portfolio are clients such as Merlin Entertainment, Budget Direct SG, Heinemann, and Bluebeam, showcasing the agency's broad range of expertise in the digital marketing sector.