Independent technology company PubMatic has confirmed the recent appointment of Peter Barry as VP, Addressability and Commerce Media for the APAC region. This move sees Barry return to his homeland, relocating to PubMatic's Australia office to implement the company's commerce media solution, Convert, throughout APAC.

Barry's engaging role follows a successful spell in 2021 where he served as PubMatic's Global VP Addressability and Commerce in New York, USA. With his newly assigned responsibilities, he will aim to maximise the reach and revenue of commerce media using the Convert platform, nourishing relationships with retailers, brands, and advertisers. Moreover, he will be working in close quarters with publishers, advertisers, identity vendors, and industry bodies to optimise addressable opportunities as market conditions and regulatory frameworks shift.

While in the United States, Barry showed commendable leadership in guiding multiple cross-functional teams. He assisted PubMatic's partners in implementing strategies that ensured them of immediate monetisation and future-proofing their business. His tenure also saw the launch of the Convert platform in 2023, which presented a new array of opportunities for both PubMatic and its clientele.

Previously, while residing in his native Australia, Barry held the position of Regional Director for Australia and New Zealand at PubMatic. During this period, he effectively led the deployment of the company's Addressability Suite across this regional market, collaborating efficiently with data and APAC identity partners.

Regarding his new position, Peter Barry stated, "I am excited to work with PubMatic's APAC team again to drive the addressability and commerce media businesses across the region. I've learnt a lot from my time in the US, and now I’m looking forward to ensuring PubMatic's customers make the most of both the onsite and offsite opportunities through our Convert product."

Jason Barnes, Chief Revenue Officer, APAC at PubMatic, expressed optimism at Barry's return, saying, "We’re delighted to see Peter return to APAC following his time in New York. His wealth of experience is invaluable, and I look forward to seeing how his expertise impacts our ever-expanding commerce media offering in the region."

Barry, now based in Sydney, reports directly to Jason Barnes in his role as VP, Addressability and Commerce Media, APAC.