Oi Studios launches Me. health app for GP summaries

Oi Studios has released Me., an iOS health app and the Hobart studio's first product of its own.

Me. compiles health information from Apple Health and other user-added records into a structured document that can be shared with a GP, coach or AI system. It is available in App Store markets outside mainland China and is designed to work with any device that writes data to Apple Health, rather than relying on a single wearable brand.

The app is aimed at a presentation problem rather than a collection problem. Consumer health devices, blood test portals and fitness apps already generate large amounts of information, but much of it is spread across separate systems and can be difficult to review during a short appointment.

Users can add data that would not usually appear in a wearable feed, including blood results, medications, supplements, symptoms and notes about disrupted sleep. The app then organises that material into a single record on request.

Me. does not interpret a person's data or offer its own assessment of what results mean. Instead, it is intended to give users a structured summary that another person can review alongside the context the user has provided.

Matt Osborne, founder of Oi Studios, said the idea grew out of his own experience tracking health and training data over several years.

"I'd been collecting data for about three years to manage training around work and young kids. Around 31 million data points, spread across Apple Health, blood results and a handful of apps that often tried to tell me how I was feeling," Osborne said.

"The problem was never collection, it was quasi-diagnosis without real context," he said.

On-device model

The app has no dedicated account system and no company-run server for storing personal health records. Oi Studios said health data remains on the user's device, with optional iCloud backup controlled through the user's own settings.

Analytics are handled through TelemetryDeck and are anonymous, with an opt-out control disclosed in the app. That structure also shapes the product's economics because Oi Studios does not bear the cost of running a central data service or hold user health data that could be monetised.

The launch comes as more health and fitness apps try to position themselves between data collection and advice. Many products already gather information from watches, phones and lab services, but the market is crowded with apps that score, rate or interpret behaviour. Oi Studios is taking a different approach by focusing on formatting and context.

Pricing model

The free tier includes check-ins, notes, a full profile, saved prompts, training plans and up to five seven-day compiles each month. A paid version, Me. Pro, adds full-history compilation, unlimited compiles and profile change history.

Pricing is AUD $4.99 a month or AUD $29.99 as a one-time purchase in Australia. In the United States, the same tiers are listed at USD $2.99 and USD $19.99, while pricing varies by App Store market.

The option to buy the paid version outright rather than subscribe stands out in a software market where recurring billing has become standard. Users can purchase Me. Pro once and keep it without taking out a subscription.

First product

For Oi Studios, the launch marks a change in direction after three decades of client work. The business has operated as an independent studio in Hobart, with a team of ten working across strategy, production and post-production.

Osborne said recent changes in technology prompted the business to consider building a product of its own rather than continuing to work only for other brands.

"We've seen more change in the past six months than in our previous thirty years, and we say that as a studio that lived through film to digital and the arrival of the internet," he said.

"At some point the question stopped being what that change means for our industry and became what we could build with what it was teaching us," he said.

The company argues that its background in shaping complex information for different audiences translates to healthcare documentation. In its view, making material clear for a viewer is not far removed from making health information readable for a clinician.

Osborne also acknowledged that building the product came at a cost to the studio, because time spent on Me. could otherwise have been billed to clients. Oi Studios has chosen to make that trade-off as it tests whether a services business can turn its communication skills into a standalone software product.

Me. is the first example of that shift.