monday.com has announced an expanded suite of AI-powered tools targeting enterprise customers in Australia and New Zealand, aiming to address ongoing challenges in scaling artificial intelligence (AI) adoption across operations.
The company has introduced a set of product innovations, including its agent builder called monday agents, and made available three AI capabilities: monday magic, monday vibe, and monday sidekick. Additionally, monday campaigns, a new AI-powered component of the CRM suite, was launched to support marketing activities tied directly to revenue.
Digital workforce evolution
Earlier in the year, monday.com revealed its vision for monday agents, AI-powered specialists intended to move beyond traditional task support and handle end-to-end execution. At its customer conference, the company demonstrated the progress from concept to reality, showing how organisations of various sizes are deploying these agents inside their businesses.
Daniel Lereya, Chief Product & Technology Officer at monday.com, commented on the changing nature of workplace expectations and software functionality. He stated,
"AI is fundamentally changing the way people adopt, onboard, and enhance work solutions, and with it, expectations for what software should deliver. We're entering a new era where software doesn't just manage the work, it actually does the work for you. With monday agents, we're giving every organisation the ability to create AI specialists tailored to their needs, capable of executing tasks end-to-end and unlocking entirely new business potential. By making agent building simple, no-code, and deeply connected to existing workflows, we're ensuring that every team, technical or not, can harness the power of AI to move faster, stay aligned, and scale smarter."
The monday agents allow organisations to design and deploy AI-powered specialists using a no-code builder. The technology aims to support multi-step business processes and adapt to changing business conditions, with initial applications focusing on sales development roles within monday CRM. These agents can engage new leads, enrich data, qualify prospects, and document interactions automatically.
AI integration across the platform
The release of monday magic, monday vibe, and monday sidekick provides customers with AI features integrated directly into workflow processes. The company highlighted monday vibe as a tool that leverages large language models and mondayDB data infrastructure, enabling users to build applications in plain English and automatically link them to enterprise data and workflows. According to the company, over 17,000 apps have already been created using monday vibe since its launch.
monday magic and monday sidekick further bring intelligence into daily operations, aiming to reduce silos and improve the speed of software development within enterprises.
AI-powered marketing capabilities
monday.com also introduced monday campaigns, a tool within its CRM suite designed to help marketers create, launch, and optimise marketing campaigns. The company states that the new feature allows marketing and sales teams to share a unified set of goals and data source.
Harris Beber, Chief Marketing Officer at monday.com, said,
"Marketers have long struggled with disconnected tools, siloed data, and the constant pressure to prove ROI. With monday campaigns, we're breaking down the wall between marketing and sales by giving teams an AI-powered solution built directly into their CRM. Now, marketers have the full customer picture in one place, so every campaign is tied directly to revenue impact, all in one platform."
Key features of monday campaigns include the generation of marketing copy, audience segmentation, automated personalised campaigns, and AI-driven recommendations for optimal send times. Future updates are planned to expand its capabilities further within marketing functions.
Enterprise readiness and scalability
Among the new capabilities, monday.com emphasised advancements in project visibility, governance, and coordination tools aimed at large and complex organisations. Improved dependency management and resource optimisation features are expected to help enterprise leaders maintain oversight and control while handling large-scale projects.
The company highlighted customer case studies, such as Pepsi's reported 30 per cent reduction in low-impact work and Five9's 25 per cent reduction in time to revenue, as evidence of the impact these solutions can provide.
The expanded platform capabilities are positioned to help organisations in Australia, New Zealand, and beyond to accelerate their use of AI across operational functions, aiming to simplify the management of complex work structures while ensuring data governance and measurable business outcomes.
