There's a new alliance between tech giants HubSpot and TikTok as they announced their latest partnership in Australia. This collaboration aims to facilitate an process for B2B brands to captivate and convert leads, with the ultimate aim of enhancing their growth.

As TikTok expands in Australia, with 8.5 million users and 350,000 businesses on the platform, HubSpot intends to simplify the process of lead capture, nurture, and acquisition.

This partnership becomes crucial at a time when customers increasingly turn to their community for brand and product discovery, and SMBs seek novel approaches to acquiring leads, considering the rapid rise in customer acquisition costs, the companies state.

As per HubSpot research, over half of the small and medium businesses experienced a surge in customer acquisition costs between 2021 and 2022.

This new integration, available now in Australia, will enable businesses to capitalise on their connections to drive growth by automating the process of lead capture on the TikTok platform with an embedded HubSpot integration.

The Head of Business Marketing APAC at TikTok, Ng Chew Wee, mentioned that with 90% of TikTok users in Asia Pacific consuming content daily, it's an opportunity for brands to reach out and convert highly engaged audiences into leads.

Kat Warboys, Marketing Director, APAC, HubSpot, stated, "TikTok's growing influence in the region is undeniable. As its audience base grows, it's reshaping how consumers discover and interact with their favourite brands."

The new partnership plays a pivotal role to ensure this interaction happens right. She further added, "Today's consumers expect personalisation and by having a complete picture, brands can better engage with their audiences. And, with better engagement comes more loyal customers, which is vital in the current market."

With a no-code integration, HubSpot customers can utilise TikTok to boost lead generation by integrating their TikTok for Business account with HubSpot. They can:

• Launch lead-generating ads on TikTok
• Have the leads automatically sync to HubSpot's CRM in real-time
• Engage leads using HubSpot's Marketing Hub to create personalised campaigns across channels
• Use new Sales Hub for smarter prospecting
• Organise qualified leads
• Close deals
• Leverage the robust AI-powered reporting for understanding results better, and allocating resources efficiently

This significant integration for HubSpot with TikTok is a global availability for customers using TikTok for Business. According to the companies, the partnership will continue to be driven by a shared vision of empowering businesses to streamline customer acquisition capabilities, providing benefits for businesses across all sizes.

HubSpot delivers connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem that extends the customer platform with over 1,500 app marketplace integrations, a community network, and educational content from HubSpot Academy. Today, more than 184,000 customers, like DoorDash, Reddit, Eventbrite, and Tumblr, across more than 120 countries use HubSpot.