eCommerceNews Australia - Technology news for digital commerce decision-makers
Story image
Fidelity introduces VR shopping, leading eCommerce in Australia
Fri, 13th Oct 2023

Australian Virtual Reality (VR) company, Fidelity, has set its sights on the future of online shopping, announcing Australian-first virtual shopping experiences with major retail partnerships, including Cotton on Group and Linen House.

Founded by visionary entrepreneur Jackson Meyer, Fidelity is spearheading a shift in the online retail industry's evolution. After a successful capital raise, the company has a pending patent for its VR shopping platform, thereby asserting its position as the first Australian company to introduce a virtual shopping experience of this magnitude to the domestic market.

Fidelity's platform, built up in conjunction with award-winning software developers, enhances the shopping experience via personal electronic devices like never before. The platform was born amidst the global pandemic, when there was a surge in demand for e-commerce experiences that could replace traditional in-person shopping. Fidelity creates an avenue for retailers grappling with the pandemic-related changes to navigate their way into the digital age.

Speaking about the partnerships, Jackson Meyer, Founder of Fidelity, said: "We are thrilled to partner with two of Australia's leading retailers, Cotton On Group and Linen House. This collaboration not only marks a pivotal moment for our company but also signals a seismic shift in the way customers engage with online shopping. By merging technology and retail, we are enabling a new era of customer experience."

The shift from B2B to B2C is also a key part of Fidelity's strategy to reshape the online shopping landscape. The user experience has been reimagined, allowing them to explore virtual stores, interact with products, and make seamless purchases.

Rob Hede, General Manager, Cotton On Brands at Cotton On Group explained: "We initially used the technology for internal team training. We're keen to expand this trial from internal to customer-facing and bring our physical brand experience to new customers across the world. We see this technology as a great value add to existing customers, showing outfitting solutions and accessories to the categories they are shopping."

Jonnie McLean, Chief Operating Officer/Director at Linen House, views Fidelity's technology in high regard, adding: "Fidelity is a great technology to introduce for a homewares business such as ours. This technology enhances consumer experience and will continue to shape the way people shop online."

In addition to their Australian initiatives, Fidelity is looking beyond its borders with plans for global expansion, aiming to redefine the e-commerce landscape worldwide. The company is steadfast in its dedication to innovation, customer experience, and industry transformation.

"We are on a mission to reshape the future of retail. Our goal is to empower retailers and customers alike, making online shopping not just convenient, but genuinely enjoyable," concluded Meyer.