Decidr partners with Onside to enhance AI content delivery

A partnership between Decidr and Onside Content aims to enhance content delivery for clients in the United States, Australia, and Japan.

San Francisco-based Onside Content will incorporate its Content and Sentiment Analysis into Decidr's ONI platform. The collaboration is intended to facilitate the creation of highly personalised content at a large scale for various clients.

Decidr's platform, ONI, uses artificial intelligence to analyse data from multiple sources, including customer transactions and internet trends. The generated content is customised to align with specific business objectives.

ONI supports integration with platforms such as Shopify, Xero, and MYOB. This allows instant usage of marketing materials like blog posts and product descriptions.

Peter Bakker, Chief Executive Officer of Onside Content, commented, "ONI is leveraging our IP to deliver work of a far higher standard and accuracy than anything else currently available on the market; we are already consistently raising client content engagement by at least 20% and exponentially increase sales conversions. ONI has redefined our approach to content strategy, combining our deep audience insights with Decidr's AI capabilities, enabling our clients to deliver more precise, impactful content at unprecedented speed. The opportunity offered by Decidr and its tools to raise our already high results is immense."

Paul Chan, Chief Executive Officer and Founder of Decidr, expressed enthusiasm for the partnership: "We're thrilled to be working with Onside, our first US-based customer, which represents a really important milestone for Decidr. With ONI, we're turning data insights into tangible business results, helping businesses engage audiences more effectively without the limits of scale or resource."

He elaborated, "From eCommerce brands generating automated blog posts and product descriptions to real estate firms crafting hyper-localised market reports, ONI is built to help businesses of all kinds create smarter, faster, and more targeted content. Whether you're a health and wellness company looking to produce on-trend tips, a not-for-profit needing powerful storytelling, or a digital marketing agency aiming to supercharge client campaigns, if content plays a role in your business, ONI can take it to the next level."

"It's one of a full suite of tools available to clients to move towards powerful automation in business that frees up capacity for founders and executives to focus on higher-value tasks."

The partnership between Decidr and Onside Content underscores the increasing reliance on AI-driven solutions to optimise content creation and delivery across diverse industries. By combining advanced data analysis with scalable automation, this collaboration provides businesses with tools to enhance efficiency and improve engagement in an evolving digital landscape.