Cashrewards acquires Little Birdie to boost shopping tech

Cashrewards has announced its acquisition of Little Birdie, a company known for its advanced shopping technology. This acquisition is a significant move for Cashrewards as it aims to strengthen its position as a top shopping companion for Australian consumers.

The integration of Little Birdie's extensive product search capabilities and real-time price tracking will enhance Cashrewards' existing cashback platform. According to the company, this combined service will offer a superior shopping experience that helps users find the best deals while earning cash back. In the initial phase of the integration, Cashrewards plans to relaunch the Little Birdie website and app, maintaining its existing product offerings. The aim is to have this ready before the commencement of the Black Friday and Christmas shopping seasons.

Anthony Seymour-Walsh, CEO of Cashrewards, expressed his enthusiasm for the acquisition. "Cashrewards is committed to leading the way in innovation and bringing members even more value and ways to save on their everyday shopping. Once the integration is complete, our 2 million plus members will be able to enjoy a seamless shopping journey with Cashrewards, supercharged with Little Birdie's powerful product search and price comparison tools," he stated. Seymour-Walsh also referred to the acquisition as "a major win for consumers in Australia and a significant milestone in Cashrewards' growth trajectory."

Jon Beros, CEO and Co-founder of Little Birdie, echoed the sentiment, highlighting the potential benefits for consumers. "Little Birdie's world-leading technology is a groundbreaking innovation for online shopping," he said. "By combining our innovative platform with Cashrewards' leading cashback ecosystem, customers will be empowered like never before. In the future, they'll have all the tools they need to make smarter, more informed purchases, while getting the best value possible."

The advantages for consumers include access to a vast array of products from thousands of online retailers, reviewing historical pricing, receiving price drop notifications, and effortlessly comparing prices across multiple retailers. Additionally, consumers will continue to earn cashback on their purchases, further enhancing their savings.

The acquisition is also expected to provide substantial benefits for retailers. With the integration of Little Birdie's technology, the platform aims to become an efficient customer referral machine, directing high-intent shoppers to retailers. This could potentially help businesses acquire new customers, increase transaction frequency, and boost revenue by offering unmatched value and savings to consumers, thus fostering customer loyalty.

This move is seen as a strategic milestone for Cashrewards, reinforcing its leadership position in the market and expanding its offerings for members. Seymour-Walsh remarked, "This move not only strengthens our market position but will enhance our value proposition and accelerate the growth opportunities within our cashback and retail media sectors." This indicates a clear strategy towards growth and enhancing consumer experience through technological integration.

Cashrewards aims to provide a seamless, efficient, and rewarding shopping experience by leveraging Little Birdie's technology. The forthcoming integration highlights the company's commitment to innovation and enhancing consumer value in the increasingly competitive online shopping market.