Brightcove unveils updated OTT solution with price cuts

Brightcove has introduced an updated version of its over-the-top (OTT) solution, which claims to provide ease of access and affordability to media companies, streamers, sports leagues, and brands.

The enhanced Brightcove OTT solution, developed in collaboration with Applicaster, a no-code SaaS platform, aims to facilitate the monetization of content, aid in building subscriber and viewer bases, and enable business scalability. This update features flexible app experiences intended to make OTT services accessible to providers of varying sizes. The design, onboarding, and launch processes are reportedly accelerated to ensure a swift transition to revenue generation for streaming providers.

A notable aspect of this enhancement is a revised pricing model that lowers the initial cost of entry by 40%. The solution also promises improved efficiency in stream delivery and overall streaming operations. These modifications are part of Brightcove's effort to support modern media businesses aiming to optimise both cost savings and streaming quality.

The collaboration with Applicaster brings substantial enhancements to Brightcove's platform, notably a high-quality front-end app experience. This integration, combined with the offerings from other partners available on the Brightcove Marketplace, allows OTT providers the flexibility to construct, improve, and manage contemporary mobile, TV, and web applications for their users. It further enables adaptability in services used by media firms, facilitating platform growth without necessitating a complete overhaul of streaming infrastructure or content transcoding.

Brightcove OTT includes features such as universal playback with quality-optimised streaming delivery across various platforms, content security with digital rights management (DRM) support, and integrated audience engagement metrics in addition to ad performance and quality of experience (QOE) insights. The solution supports server-side design updates that permit changes to app experiences in moments, alongside offering versatile monetization strategies, including ad-supported subscription models and smooth server-side ad insertion (SSAI).

The broad offerings of Brightcove OTT incorporate all significant components necessary for providing a comprehensive service catered to media companies. These capabilities not only support monetization but are designed to offer considerable cost efficiencies when compared with traditional OTT services.