Athos Commerce refreshes brand to focus on retail innovation

Athos Commerce has unveiled a brand refresh accompanied by a renewed focus on providing targeted support for retailers navigating changes in the Australian retail sector.

The company's rebranding comes against a backdrop of shifting global market conditions, with the retail landscape showing varying trends by region. Despite economic headwinds faced in Australia and North America, Athos Commerce notes continued strength in ecommerce activities in markets such as EMEA and the Middle East and scaling emerging channels in countries including the UK, France, and Germany. The company also anticipates the launch of TikTok Shop in Australia by mid-year.

According to Athos Commerce, Australian interest rates are predicted to ease, with retailers preparing to capitalise on an expected increase in local consumer spending. The company reports that, rather than withdrawing, many brands are instead exploring new sales channels, optimising inventory movement, and building closer customer relationships through innovative product discovery strategies.

Kate Massey, General Manager APAC at Athos Commerce, said, "Athos is built for these moments. In times of change, success comes from focus, not freeze. We help brands adapt faster, prioritise where spend works hardest, and deliver the discovery experiences that shoppers respond to."

Athos Commerce offers a suite of tools designed to help brands tailor their approach by region. These include localisation capabilities, including product title optimisation and geo-merchandising across various digital channels like Google Shopping and Meta. The company emphasises the importance of focusing product visibility on priority items, managing inventory more efficiently, and adjusting offers dynamically to meet fluctuating market demands.

The platform provides features to drive average order value and increase repeat purchases through real-time personalisation, predictive product bundling, and advanced cross-sell strategies. Paid media spend can be optimised by aligning product feeds and discovery functionality to emphasise best-performing stock-keeping units (SKUs).

Testing and experimentation are also positioned as central to Athos Commerce's approach, enabling brands to refine their merchandising, offers, and product discovery strategies through A/B and multivariate testing.

Highlighting the outcomes of these approaches, Athos Commerce shared that Australian activewear brand 2XU saw a 16% rise in conversion rate and doubled revenue from search-driven sales in Australia by refining their product discovery and merchandising strategies.

Massey commented, "We see across our customer base that the brands who lean into precision, testing, and smart channel expansion aren't just weathering the current conditions — they're building real competitive advantage."

The company points to a shifting retail environment in which teams are leaner, budgets are tighter, and customer expectations continue to change. Athos Commerce's view is that success in this environment requires more strategic action rather than simple cost-cutting measures.

The firm has stated its ongoing commitment to assisting brands in identifying and optimising key business opportunities. Its focus is on refining product discovery processes, maximising marketing spend, and converting shopper intent into sales.

Athos Commerce integrates multiple solutions, including Searchspring, Klevu, and Intelligent Reach, to give retailers broader control of how their products are discovered, merchandised, and sold across channels. Using artificial intelligence-driven tools, the company provides solutions for search, recommendations, merchandising, and feed management to improve relevance and reduce manual effort for retailers.

The company reports that thousands of brands, which include Rip Curl, Aje, and Skims, use Athos Commerce to support growth and enhance customer shopping experiences.