Amperity has launched an AI agent for marketing teams that uses unified customer data to generate live customer segments and customer journeys from natural-language requests.
The company said its Customer Data Agent sits within its Customer Data Cloud and combines analytics, segmentation and journey design. Amperity positioned the product as a way for marketers to move from questions about customer behaviour to activation-ready outputs without escalating work to engineering teams.
Amperity said many organisations still face delays when teams try to access customer data, validate it, and translate analysis into campaign actions. The company said it built the agent around its unified customer profiles and identity resolution approach.
Data foundation
Amperity said the Customer Data Agent runs on unified customer profiles rather than separate system records. The company also said the agent orchestrates segmentation, journey design and analytics inside one workflow.
The product relies on Amperity’s identity resolution technology, which the company described as patented. Amperity said this creates a complete and accurate view of the customer across data sources.
The company presented the agent as part of a broader change in enterprise AI adoption. It argued that model output often fails to translate into operational work, because teams lack the data foundation and the processes to act on results.
IDC Research Director Tapan Patel said the link between AI and unified customer data remains a central issue in marketing deployments.
“AI will not reach its potential in marketing until it's tied directly to unified customer data,” said Tapan Patel, Research Director at IDC. “What Amperity is introducing with the Customer Data Agent reflects an important step forward for the category. It shows how AI can move from simply providing customer insights to actually helping marketers decide what to do next. With customer understanding built into everyday work, teams can optimize segments, improve journeys, and launch campaigns without waiting on more reports or engineering queues.”
Marketer workflow
Amperity said the agent accepts conversational prompts from marketing teams. It gave examples of requests that include building a segment of high-value customers likely to repurchase within a quarter, designing a journey for first-time buyers with declining engagement, and identifying which groups drive incremental revenue.
The company said the agent produces an output and can route it into activation, measurement, or optimisation steps. Amperity did not disclose which activation or marketing platforms it connects to as part of the workflow.
Derek Slager, Co-Founder and CTO at Amperity, said brands often struggle to embed AI into day-to-day execution.
“Companies have invested heavily in AI, but most of the value gets stuck between the model and the workflow,” said Derek Slager, co-founder and CTO at Amperity. “The Customer Data Agent closes that gap. It understands the customer, it understands the task, and it delivers the output without adding another backlog to engineering. That's what moves the needle for today's consumer brands.”
Competitive pressure
Amperity operates in the customer data platform market, where vendors pitch tools that stitch together data from marketing, commerce, service and loyalty systems. Brands have increased spending on data unification and identity resolution as regulations and browser changes reshape the availability of third-party identifiers. Many marketing teams now focus on first-party data quality and governance, alongside campaign performance.
The launch also lands as vendors across marketing technology push agent-based interfaces. Companies increasingly present natural-language interaction as an alternative to dashboards and manual audience building. This approach also shifts expectations around who inside an organisation can create segments and run tests without specialist support.
Amperity said the Customer Data Agent targets that change. The company described it as an enterprise AI agent that connects insights to actionable results. It also said teams can reach outcomes in hours rather than weeks, though it did not publish benchmarks.
Company footprint
Amperity said more than 400 brands use its platform. It cited customers that include Alaska Airlines, DICK'S Sporting Goods, BECU, Virgin Atlantic and Wyndham Hotels & Resorts.
The company said it operates globally with offices in Seattle, New York City, London and Melbourne. Amperity said it founded the business in 2016.
Amperity said it plans to make the Customer Data Agent available as part of its platform, as brands expand the use of AI tools within marketing operations and customer engagement teams.