AM Eyewear adopts try-on home schemes to boost sales

A new e-commerce solution from Try With Mirra allows customers to try products at home before purchasing, aiming to enhance confidence in online retail through a "Try Before You Buy" model.

AM Eyewear, a luxury eyewear brand, has adopted the Try With Mirra platform, enabling its customers to try multiple styles of sunglasses at home before making a purchase decision. This approach addresses a key challenge of online shopping by blending the convenience of digital platforms with the tactile experience traditionally associated with brick-and-mortar stores.

The Founder of AM Eyewear, Kumar, highlighted the benefits of physical try-ons in fostering customer confidence. "Eyewear is a highly personal purchase, and customers want to know how sunglasses will feel before committing to it," Kumar said. He added that allowing customers to sample high-quality sunglasses at home increases the likelihood of finding the right fit, translating into confident purchasing decisions. "With Try With Mirra, 83% of first-time customers keep at least one pair, confirming that when consumers are able to experience the quality and fit firsthand, they are more likely to invest in a product they love," he stated.

The initiative seeks to bolster first-time customer conversion rates and reduce cart abandonment, issues that have long challenged the online retail market. Peter Ceredig-Evans, CEO of Try With Mirra, emphasised the platform's benefits for retailers. "Shoppers are often hesitant to commit to online purchases without knowing how a product will fit or feel," Ceredig-Evans explained.

He elaborated on how the platform aligns online shopping with customer expectations: "By giving them the ability to experience products at home, we're helping brands offer a shopping experience that is more aligned with customer expectations. Across all merchants using Try With Mirra, the median increase in average order value (AOV) for a completed Try With Mirra order is 38% greater than the median 'buy now' average order value."

Ceredig-Evans further noted the financial benefits that accompany this approach. "This demonstrates that when customers have the ability to try-on more products at home, before committing to a purchase, they generally end up keeping more, thus increasing AOV and lifetime value," he said.

The eyewear sector has historically experimented with virtual try-on solutions, but these have had mixed results. Some brands have switched back to physical retail spaces, as consumers prefer to trial eyewear before purchasing it physically. "We've seen other brands attempt digital solutions, but many still needed to open stores to provide the physical experience customers want," Kumar commented.

By facilitating home try-ons, Try With Mirra aims to tackle the frequency of returns by enabling customers to evaluate product suitability better beforehand. This method is aligned with the increasing consumer demand for sustainable shopping practices.

"It's a simple but effective way to bring the best aspects of in-store shopping into the online space," stated Ceredig-Evans, underlining the strategic direction toward a more personalised and experience-driven online shopping environment.

Try With Mirra is currently being made available to Shopify fashion retailers in Australia. As more brands integrate the system into their e-commerce strategies, it promises potential growth in customer satisfaction and retailer revenue.