Adyen partners with Reece to enhance payment systems down under

Adyen has announced a new partnership with Reece to modernise the payment infrastructure of plumbing and bathroom supply businesses in Australia and New Zealand.

This collaboration aims to streamline Reece's operations and enhance customer experiences across its 600 retail outlets and online presence. The integration of Adyen's Unified Commerce platform allows Reece to consolidate its payment systems, providing seamless transactions and real-time customer insights.

Adyen's Pay by Link technology is a key element of this partnership, enabling customers to complete payments via SMS, social media, QR codes, or kiosks. This feature aims to provide a secure and frictionless checkout experience.

Yogesh Bahuguna, Distinguished Engineer at Reece, commented on the partnership, stating, "We've always embraced our value of keeping it simple. Our partnership with Adyen has empowered us to simplify our operations—benefiting Reece and our customers. The implementation of the simple, yet powerful Pay by Link technology has also increased customer satisfaction due to streamlined payment processes."

Reece's drive to differentiate itself by improving customer experiences is underscored by its integration of payment link technology, which offers customers a personalised and convenient payment method through various channels.

Beyond enhancing customer service, the partnership with Adyen allows Reece to address security challenges. Adyen's built-in risk management solution blocks fraudulent activities, prevents disputes, and mitigates emerging security vulnerabilities.

Hayley Fisher, Country Manager for Adyen Australia and New Zealand, highlighted the strategic importance of the partnership, saying, "As a leader in the industry, Reece needs a payments partner that could match its wide range of offerings, offer top-notch customer experience, and help achieve its business goals of staying innovative and secure. A single view of customer insights, powered by Unified Commerce, will help the company cater to its diverse consumer demographics. We're looking forward to continuing our partnership with Reece."

For over a century, Reece has been a prominent supplier of plumbing equipment and services in Australia and New Zealand. The new partnership with Adyen supports Reece's long-term strategy of enhancing its customer service through technological advancements.

Adyen's collaboration with Reece signifies an ongoing commitment to provide businesses with comprehensive payment solutions that align with evolving consumer and market needs. The partnership exemplifies integrating advanced financial technology to enhance operational efficiency and customer satisfaction.