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Australia's workforce grew 22.9% since 2014, with dramatic rises in aged care and tech roles, while traditional jobs like travel agents and farmers declined.

XPON Technologies has acquired Alpha Digital to boost AI-driven marketing, combining strategy expertise with advanced AI tech for personalised campaigns.

Optimizely upgrades its AI tool Opal with new features and workflows to boost marketing efficiency within the Optimizely One suite, enhancing task automation.

GitHub's Sharryn Napier highlights how agentic AI is transforming developers into orchestrators, boosting productivity and happiness globally.

B2C firms are embracing AI-powered self-service platforms to cut costs and boost customer flexibility, enhancing subscription account management.

Corporate travel evolves with real-time, policy-smart systems creating agile, cost-effective journeys that empower employees and streamline spending.

StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.

NICE and ServiceNow partner to launch an AI-powered platform by Q4 2025, uniting customer service and enterprise operations for faster, seamless fulfilment.

GPC Asia Pacific chooses RELEX Solutions to optimise forecasting and replenishment across 600 stores, aiming to improve inventory and product availability.

Adyen joins forces with Fiskil in Australia to enhance merchant onboarding using Fiskil's Banking API, boosting speed, security, and future financial services.

The Orlando Magic and SAS are revolutionising fandom by using data and AI to personalise experiences, boost ticket sales, and deepen fan engagement.

SAS launches AI Governance Map and assessment to help firms enhance AI oversight, compliance, and innovation with tailored reports and expert guidance.

SAS unveils new AI tools on its Viya platform, including synthetic data maker and AI-powered assistant, aiming to boost speed, productivity and trust.

SAS unveils AI models tailored to slash inefficiencies across sectors, backed by a USD $1 billion investment and ethical guidelines.

Endava partners with Google as an implementation ally for Agentspace, aiding businesses to adopt AI-driven agents for enhanced workflow efficiency.

Sinch partners with OneReach.ai to integrate AI-driven communication tools, enhancing global customer engagement across multiple channels with advanced automation.

Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.

Helen Johnson, Tangram's founder, urges agencies to boost transparency in client relationships, citing that 40% of clients may switch partners within six months.

New study finds consumers trust companies more when they promote human expertise over AI, especially in personalised services like healthcare and luxury goods.

Nearly half of Australian workers feel their wages aren't keeping up with living costs, as job insecurity and burnout rise, ELMO Software reveals.