Latest news - Page 45

LUMOS Intelligence is revolutionising the Out-of-Home marketing landscape in Australia by providing crucial insights for marketing campaigns.

Searchspring's integration with Dotdigital set to transform email campaigns by tailoring product offerings based on customer's past interactions.

Wipro and IBM partner up to launch the Enterprise AI-Ready Platform aiming to simplify data integration and diversify AI use in business procedures, further expanding their collaborative footprint.

Australian gaming company, VHS, pioneers a successful approach, integrating crypto, blockchain and cloud ERP in a virtual horse racing platform.

Customer pressures for greener alternatives coupled with increasing regulatory scrutiny makes sustainability a strategic priority in 2024.

Woolworths boss resigns following a poorly handled media appearance and a series of PR disasters, highlighting the crucial need for media training for CEOs.

BLUETTI unveils SwapSolar, a pioneering outdoor power solution featuring an LFP-powered portable fridge and hot-swappable battery station.

Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.

Nearly two-thirds of Australian professionals believe that AI will play a pivotal role in future business decisions and overcoming project management challenges, a GetApp survey reveals.

Advancements in artificial intelligence and a push for sustainability are poised to shape the 2024 landscape of delivery services, responding to growing consumer expectations.

Circana has launched Liquid Data Engage, a revolutionary platform for retailers, seamlessly integrating fragmented data assets into a user-friendly interface.

Veritas Technologies reveals vast flaws in Australian enterprises' handling of generative AI use, with uncertainties causing discord among staff.

Twilio's latest data report highlights the crucial role high-quality data and AI integration play in enterprise growth, spurred by a booming trend of data-centric operations.

Adobe introduced its first AI assistant in Acrobat and Reader, revolutionising document interaction with generative AI technology that provides useful tools.

Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.

Peter Ibarra from Amperity provides insightful tips for brands transitioning to a cookieless era, emphasising the role of first-party data and AI in fostering improved customer relationships and more effective personalisation strategies.

Digital payment giant Telr collaborates with climate fintech Fils in a strategic effort to reduce emissions within payment infrastructures, bolstering UAE's Net Zero by 2050 strategy.

Lotame announces new tool from London designed to aid digital marketers' data collaboration efforts as third-party cookies are phased out, while also bolstering data privacy compliance.

Professional services firms boost profitability through understanding core metrics as insight into these factors enables targeted improvement.

Boston-based e-commerce firm, Temu, has achieved Mobile Application Security Assessment certification, validating its commitment to user data security, following stringent tests by independent agency DEKRA.