Latest news - Page 4

Google Cloud is betting on AI agents as the main users of enterprise data, unveiling new tools for context, automation and cross-cloud access.

Multimedia Technology expands into portable power with Cygnett deal, gaining exclusive Australian rights for power banks, solar panels and energy storage.

Adobe ANZ chief says AI is moving into production as customers in regulated sectors balance caution with rapid deployment and productivity gains.

Google Cloud study finds 52% of executives have deployed AI agents, with early adopters reporting stronger returns and wider business use.

MiQ research finds consumers jump between screens and buying moments in minutes, prompting calls for a more flexible marketing model.

CommBank's new FX Barometer finds Australian companies and superannuation funds are hedging heavily, with exporters covering 86 per cent of exposure.

Agentic commerce is forcing firms to rethink websites, as AI agents bypass ads and clicks for API-driven transactions.

Mercha deploys Decidr OS to automate custom sales proposals, turning a two-to-three-hour workflow into seconds for its 12-person team.

Oracle and Google Cloud have added a Gemini Enterprise agent that lets users query Oracle databases in natural language without writing SQL.

Amazon Ads rolls out AI video tool in Australia to help small businesses make Sponsored Brands clips at no extra cost.

REA Group says new PropTrack analysis shows the eventual buyer was present on realestate.com.au for nine in 10 homes that sold, backed by AI modelling.

Google is tailoring AI playbooks for 19 industries as enterprises shift from pilots to production, with faster rollouts and ROI now the focus.

Google's Gemini enterprise suite is live in retail at Bunnings, uniting search, service and sales with AI agents and UCP support.

Google Cloud folds Vertex AI into Gemini Enterprise Agent Platform, adding governance and production tools as firms race to deploy secure AI agents.

Google Cloud turns Gemini Enterprise into a single control point for developers and staff as it adds governance, no-code building and partner agents.

Google ties its AI tools more closely to Chat, Gmail and Drive as it rolls out Workspace Intelligence to unify work across apps.

Salesforce launches Headless 360, giving software agents and developers API access to core tools as it deepens its push beyond the user interface.

Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.

Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.

Lemma unveils AI-powered outdoor ad platform to tie screen exposure to mobile, CTV and web actions for fuller campaign attribution.