Latest news - Page 257

Digital marketing services and technology vendors are having to adapt their campaigns as customer demand changes, says a report by Technology Business Research.

Optus unveils Retail Assist, innovating Aussie retail with seamless POS integration and customer-focused technology.

Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.

Synnex Australia is set to become a POS specialist distributor of NCR solutions in Australia and New Zealand following a new distie agreement.

While most Australian retailers don't have the online market share some global brands enjoy, many have comparatively large physical retail footprints.

Australia leads in digital marketing, with agencies investing in software and hardware, and outsourcing work. Challenges remain, however.

Organisations are seeking to manage and actively deliver insight from data generated from the marketing life cycle, offering new growth opportunities.

Digital, now the DNA of marketing, challenges brands to innovate with a customer-centric, multi-channel approach, experts agree.

Developing digital marketing services portfolios helps IT services-centric vendors add a dimension to the broader digital transformation efforts.

Mobile payments are proving to be a success, with forecasts predicting transactions from online, mobile & contactless payments to reach $3.6 trillion.

Digital marketing eclipses old ways, becoming the standard in a tech-led era of omnipresent consumer connection.

Visa lauches digital swipe product enabling shoppers to complete online purchases by sliding a virtual image of their credit, debit or prepaid card.

Consumer levels of digital media consumption are on the rise, so it’s more important than ever that businesses use a data management platform.

Digital and social media companies such as Facebook are moving further into the world of sports as more viewer attention shifts in that direction.

The evolution of mobility, data analytics and cloud computing is revolutionizing market research, says Qualtrics.

Point-of-sale breaches will continue to be a major issue in the IT world in 2016, according to security firm Carbon Black.

Demand for customer experience solutions is on the rise, according to new research from Technology Business Research.

P2P mobile money transfer space set for disruption as user base grows from 192.66m to 1.61bn by 2019, says Ovum.

The analyst firm says the while they are the smallest, mobile proximity payments are the fastest growing segment in the market.

Kiwi retailers still rely on brick and mortar stores for sales, loyalty and brand experience, according to a new survey.