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Stories by Miles Toolin

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Understanding the technicalities of lifecycle marketing
Wed, 18th Sep 2024
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cx
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martech
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omnichannel
Marketers facing lifecycle marketing challenges can streamline strategies by focusing on four key pillars: storage, analytics, data value exchange, and activation.
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Why ‘MACH’ is not just another tech stack ‘buzzword’
Mon, 8th Jul 2024
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martech
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microsoft
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procurement
MACH – Microservices, API-first, Cloud-native, and Headless – transcends tech jargon, offering organisations the agility and scalability needed in modern MarTech stacks.
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Privacy, data ethics and the ‘seismic shift’ in consumer trust
Thu, 4th Aug 2022
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fintech
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martech
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advertising
Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.