eCommerceNews Australia - Technology news for digital commerce decision-makers
Australia
Guides
#
business intelligence
#
commerce systems
#
customer data platforms
#
marketing technologies
#
payment gateways
Search
Stories by Jonathan Wrait
First-party data: A reason to celebrate
Fri, 8th Apr 2022
#
bi
#
big data
#
data analytics
Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.