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Stories by Belinda Lloyd

Australian Stories

Written by Belinda Lloyd

Expert details the data 'gold' fuelling retail media

Data Protection

Expert details the data 'gold' fuelling retail media

Australian retail media booms as brands race to turn fragmented customer data into 'gold' with unified, first-party identity and AI insight.

By Belinda Lloyd • 6 min read • Thu, 29th Jan 2026

Global Stories

Written by Belinda Lloyd

Why trusted 'Customer Context' is critical in the agentic AI era

Data Protection

Why trusted 'Customer Context' is critical in the agentic AI era

Without trusted customer data, autonomous agents can misfire at machine speed, putting consent, offers and records at risk across Asia Pacific.

By Belinda Lloyd • 5 min read • Last month