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Stories by Adrian Randall

Australian Stories

Written by Adrian Randall

Supply chain operators: Here's how to make AI and data work for you

Customer Relationship Management

Supply chain operators: Here's how to make AI and data work for you

Disconnected systems are driving up costs for logistics firms, with simple delivery queries sometimes taking teams hours to resolve.

By Adrian Randall • 6 min read • Last month

Global Stories

Written by Adrian Randall

Why the Chatbot is not your AI strategy

Why the Chatbot is not your AI strategy

Businesses risk wasting AI budgets on polite interfaces when the bigger gains come from linking systems, data and workflows directly.

By Adrian Randall • 6 min read • Last month

Stop burning money on manual marketing tasks

Stop burning money on manual marketing tasks

Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.

By Adrian Randall • 4 min read • Tue, 17th Feb 2026