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Matt McCormack stories

Matt McCormack is a seasoned writer with a particular interest in the technological nuances that shape modern businesses. Hailing from a background that marvellously blends technology with business acumen, his writings often spotlight emerging trends and tools that businesses can harness for growth and efficiency.

Among his array of interests, McCormack exhibits a keen insight into the realm of customer experience (CX) within Australian businesses. Through his analysis, he reveals how call data, an often-overlooked resource, can dramatically transform a business's approach to customer service. By delving into this underutilised tool, he articulates its potential to offer valuable competitive intelligence and refine customer interactions, portraying himself as a beacon for businesses aiming to leverage technology for superior customer engagement.

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Call data: Australian businesses’ overlooked tool for superior CX
Thu, 15th Feb 2024
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cx
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martech
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voice
Often neglected, call data provides Australian businesses with crucial insights for refining their customer experience, with potential benefits like valuable competitive intelligence.