eCommerceNews Australia - Technology news for digital commerce decision-makers

Marketing stories - Page 42

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Kiwi brands need to step up their game when it comes to digital experience

Wed, 29th Nov 2017
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crm
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uc
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martech
The report singled out online retailer Mighty Ape as having the best digital experience among all brands with a score of 35.
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HPE's cloud ecosystem marketplace now the world's largest

Tue, 28th Nov 2017
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multi-cloud
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microsoft
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cloud services
HPE's Cloud28+ marketplace has become the world's largest cloud ecosystem, featuring over 570 partners and close to 20,000 available services.
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Gallery: Macquarie Telecom takes partners sky high

Thu, 23rd Nov 2017
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cx
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martech
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partner programmes
Patrons of Macquarie Telecom were treated to amazing views of Sydney Harbour, wining and dining 50 feet above ground at the rocks.
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Research: how to respond to changing customer expectations

Fri, 17th Nov 2017
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edutech
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crm
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cx
Having an effective omnichannel digital marketing approach is incredibly important for keeping up with the increasingly insatiable demands of modern customers.
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Distributor offering digital marketing as part of unique value proposition

Thu, 2nd Nov 2017
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martech
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marketing
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sap
Effective digital marketing is a key strategy for any business to reach its full potential in today's digital environment.
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Swinburne University and Adobe launch new post-grad digital marketing course

Mon, 30th Oct 2017
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martech
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marketing
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adobe
Swinburne University and Adobe introduce a new post-graduate course to equip professionals with advanced digital marketing skills using Adobe Experience Cloud.
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New collaboration focuses on getting more women in tech

Fri, 20th Oct 2017
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marketing
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digital women’s network
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women in technology
There's a new collaboration in Australia and it's all about helping women catapult their digital skills and futureproof their careers.
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Adobe Advertising Cloud deploys initiative to deliver fee transparency

Wed, 18th Oct 2017
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martech
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partner programmes
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marketing
Adobe Advertising Cloud pioneers fee transparency by partnering with SSPs and exchanges, helping marketers gain insight into ad spend and performance.
Analytics

Gartner names Adobe leader in Digital Marketing Analytics for the third time

Tue, 17th Oct 2017
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data analytics
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martech
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planning
Of the 12 vendors evaluated, Adobe was among three named a leader for ability to execute and completeness of vision.
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Oracle Data Cloud launches Australian audience data solution

Thu, 28th Sep 2017
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data analytics
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data science
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martech
Oracle Data Cloud tackles audience data scarcity with a bespoke digital marketing tool for Australian businesses.
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Yikes! What to do when your Facebook group is hijacked by competitors

Tue, 19th Sep 2017
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martech
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facebook
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marketing
SMBs often find creating groups and participating on social media a good way to gain exposure, but we can't always control how they're used.
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FireEye's new marketing chief says the company has a 'compelling' story to tell

Fri, 15th Sep 2017
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breach prevention
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brocade
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marketing
FireEye appoints industry vet Vasu Jakkal as CMO to amplify its cybersecurity narrative amidst the battle against digital threats.
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Kiwi SMEs need to leverage more digital advertising tools

Thu, 7th Sep 2017
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digital signage
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martech
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marketing
A third of SMEs with a website say they receive less than 50 visitors each week, whereas 25% had no idea about their web traffic numbers.
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Update lets businesses manage their listing from Google Search page

Thu, 7th Sep 2017
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martech
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google
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marketing
Businesses with complete listings on Google are twice as likely to gain customer trust and 38% more likely to attract in-store visits.
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Digital marketing startup launches with Xero partnership

Wed, 6th Sep 2017
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fintech
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martech
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financial systems
New software startup Boma Marketing has created an app that simplifies digital marketing for small businesses.
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Hootsuite names Conversologie their first NZ partner

Mon, 4th Sep 2017
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martech
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partner programmes
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marketing
Conversologie becomes Hootsuite's inaugural NZ partner to elevate Kiwi businesses' social media prowess at Auckland meet-up.
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Firefly named finalist in two Westpac Business Awards categories

Fri, 25th Aug 2017
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martech
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marketing
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smb
The digital marketing agency was named a finalist in the Best Emerging Business and Excellence in Marketing categories.
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Big Red Group secures exclusive reseller rights for AI marketing platform Albert in ANZ

Tue, 1st Aug 2017
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martech
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ai
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marketing
Albert is a fully autonomous, enterprise-level artificial intelligence marketing platform that drives digital marketing campaigns.
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Marketing campaigns get smart: New solution combines AI & consulting services

Fri, 21st Jul 2017
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ai
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marketing
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accenture
As CSPs look to retain and gain new profitable customers, they need the ability to quickly implement effective marketing strategies.
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ESET to take on Industroyer malware & 'post-truth plague' at Black Hat

Thu, 13th Jul 2017
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malware
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manufacturing
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cybersecurity
ESET to expose Industroyer malware and the 'post-truth plague' that undermines cybersecurity advice at Black Hat conference.