KPIs stories

PR teams face flat budgets, leadership disconnects and AI disruption as they struggle to prove impact and align with business goals.

Xero launches AI analytics across its platform, giving small firms dashboards, forecasts and scorecards once reserved for larger rivals.

To turn digital accessibility talk into action, organisations must embed inclusive design, AI and governance across the product lifecycle.

AI is reshaping how enterprises turn data into action, speeding decisions by connecting systems, workflows and accountability at scale.

UK SMEs remain upbeat on growth but risk falling behind as economic jitters, rising customer demands and poor grasp of AI strain marketing.

AI is now mission-critical, but slow, siloed pilots and weak data foundations are stopping organisations from turning vision into value.

Australian contact centres risk drowning in metrics; experts urge a sharper focus on a few vital KPIs to lift service, loyalty and morale.

Industrial giants warn AI ambitions are stalling as severe talent shortages and ageing systems choke growth and sustainability goals.

Ecommpay has launched a handbook to help eCommerce firms harness payment analytics for improving checkout, boosting revenue, and reducing cart abandonment.

Cybersecurity dashboards reveal hidden system risks, providing real-time data to prioritise and rapidly fix vulnerabilities in today’s complex digital environments.

Retail leadership is transforming through integrated systems that unify data, enabling real-time planning, AI-driven decisions and cross-functional collaboration.

Datadog has acquired experimentation platform Eppo, aiming to unify feature flagging and analytics in its Product Analytics Suite to boost product insights.

More than half of US B2B firms will boost 2025 marketing budgets, yet most plan steady KPIs, signalling a shift towards AI-driven, focused investment.

Dan French, CEO of Consider Solutions, urges C-Suite executives to rethink value delivery, advocating an 'outside-in' approach to enhance organisational efficiency.

Jellyfish has unveiled an AI-driven media platform aimed at revolutionising in-house marketing, promising a 65% cut in campaign launch times.

AI technology is reshaping loyalty programmes, as highlighted at the Asia Pacific Loyalty Awards, where firms showcased innovative AI-driven personalisation.

ATech is launching the second round of its ATech Boost incubator programme, offering $100,000 in resources to support emerging tech startups until 3 April 2025.

The University of Nottingham has teamed up with Explorance MLY to enhance student survey data analysis, aiming to elevate educational outcomes and satisfaction.

Silverpush appoints Aom Wasinee Chongmeesuk as Country Director for Thailand, aiming to enhance AI-driven advertising strategies in the evolving market.

Even small enterprises can now leverage affiliate programmes, thanks to evolving tech and referral software, making this cost-effective strategy accessible to all.